How to create the perfect electronic press kit (EPK) for musicians

If you want to promote your music professionally, an Electronic Press Kit (EPK) is an essential tool. Whether you're reaching out to music blogs, labels, festival bookers, or playlist curators, having a well-structured press kit makes a huge difference.

An EPK acts as your music resume—a central document that showcases who you are, what your music is about, and why industry professionals should care. A strong EPK can help you land press features, playlist placements, live gigs, and collaborations.

What is an electronic press kit (EPK)?

An EPK (Electronic Press Kit) is a digital portfolio designed to give music industry professionals all the information they need about you as an artist. It includes your music, biography, press photos, press coverage, social media links, contact details and more.

Your EPK is not for fans—it’s for industry professionals, so it needs to be clear, well-structured, and professional. It should communicate your brand and make an impact within seconds.

What to include in your EPK

1. Artist biography

Your bio should be concise, engaging, and highlight your key achievements. Avoid long personal stories—focus on what makes your music unique, your influences, major performances, and industry recognition.

Pro tip: Start with a strong hook—a short, powerful statement about your music. If you have press quotes, use one at the beginning.

2. High-Quality photos

Professional press photos are essential. You need:

• A portrait shot (for interviews and articles).
• A live performance shot (to showcase your stage presence).
• A landscape image (for banners, blogs, and posters).

Pro tip: Include a transparent PNG logo of your band if applicable—media outlets love ready-to-use assets.

3. Music and videos

The core of your EPK is your music. Add direct links to your best tracks (preferably via Spotify, SoundCloud, or YouTube). Choose:

• Your most-streamed song or latest release.
• A live performance video (if you’re looking for gigs).
• A music video or lyric video (to showcase your artistic vision).

Pro tip: If your files are large, use Dropbox or Google Drive links instead of sending bulky attachments.

4. Press coverage and testimonials

If you've been featured in magazines, blogs, radio, or playlists, highlight those articles with screenshots and links. Industry professionals want to see social proof.

No press yet? Ask for testimonials from industry figures, event organizers, curators, or even fans who love your music.

Pro tip: Arrange your press coverage by importance—put the most impressive ones at the top.

5. Live Performance History & Upcoming Shows

Show promoters and booking agents want to know your gigging experience. List:

• Major venues you’ve played.
• Festivals or tours you’ve been part of.
• Upcoming shows (with dates and locations).

6. Social media and contact details

Make it easy for industry professionals to find and contact you. Include:

• Links to your social media pages (Instagram, TikTok, YouTube, Spotify).
• Your official website (if you have one).
• Email address (for bookings, press, and collaborations).
• Phone number (if relevant).

Pro tip: Keep your social media updated and engaging—promoters and media outlets check activity before featuring artists.

7. Tech rider (optional)

Many artists also include a tech rider in their EPK to provide concert staff with a professional and technical overview of their stage setup.

The tech rider is a detailed document outlining how your equipment and band formation will be arranged on stage during your performance.

It helps event organizers and sound engineers understand what gear you need to perform live, allowing them to find the best technical solutions for you.

Try to be as detailed as possible if you have specific requirements. List the microphones you need, the positioning of your band members, the input and output settings for your instruments, the equipment you’ll bring on stage, and any other technical details.

Pro-tip: Create two versions of your EPK: One without the tech rider for media and industry professionals. One with the tech rider, to send to event organizers and stage crews when preparing for live performances.

How to make your EPK stand out

• Keep it clean & professional – Use a simple, readable layout (tools like Canva, Adobe InDesign, or a website page can help).
• Make it downloadable – An interactive PDF version with clickable links or a Google Drive/Dropbox link makes sharing easier.
• Personalize it – If you’re sending it to a specific label, blog, or radio, tweak it slightly to fit their audience.

Get your music out there!

Once your EPK is ready, use it strategically:

• Send it to blogs, playlist curators, labels, festival bookers, and managers.
• Keep updating it with new releases, press mentions, and achievements.
• Always follow up professionally after sending it—industry professionals receive tons of submissions daily.

A great EPK doesn’t just introduce your music—it makes industry professionals take you seriously. So, if you’re looking to take your music career to the next level, start building yours today!

Want to connect with music influencers, radios, and blogs?

Matchfy provides a database of industry professionals you can contact to promote your music. Click below to expand your network and get your music heard!