What labels actually look for in 2026
Why labels stopped “discovering” artists The biggest myth still circulating in the indie world is that labels are out there actively hunting for raw…
Take your music promotion to the news level and get the latest news and insights from the music industry
Why labels stopped “discovering” artists The biggest myth still circulating in the indie world is that labels are out there actively hunting for raw…
Virality isn’t random, even when it looks like it When a track explodes, the story usually sounds the same: right place, right time, pure luck. That…
Why 2025 quietly changed the rules At first glance, 2025 didn’t feel revolutionary. No single platform collapsed. No new streaming giant appeared ove…
Why most artists misunderstand feedback For many artists, feedback feels optional. Something you ask for when you’re unsure, or avoid when you’re con…
Why zero-budget doesn’t mean zero-strategy Most artists hear “marketing” and immediately think about money: ads, agencies, paid playlists, sponsored…
Matchfy has launched an exciting new feature that brings gamification directly into its music promotion platform. Users can now earn digital achieveme…
The harsh truth about attention in 2026 Most artists obsess over their chorus, their mix, or the emotional arc of the track. But on streaming platfor…
Why collaboration beats promotion Most independent artists think growth comes from ads, playlists, or going viral. But long before any of that matter…