The difference between artists who grow and artists who stagnate
Growth doesn’t look like talent anymore When artists look at others who are growing, the assumption is usually the same: they must be more talented.…
Take your music promotion to the news level and get the latest news and insights from the music industry
Growth doesn’t look like talent anymore When artists look at others who are growing, the assumption is usually the same: they must be more talented.…
The uncomfortable truth most artists avoid When progress stalls, the first thing artists question is their music. The mix isn’t good enough. The song…
Why “discovery” became a comforting illusion Ask most independent artists what they’re waiting for, and the answer is often the same: to be discovere…
Why streams stopped being a useful starting point For a long time, streams were treated as the ultimate proof of progress. More streams meant growth.…
The quiet exit no one talks about Most artists won’t quit in 2026 with a dramatic announcement. They’ll simply stop. They’ll release less often. The…
Why most releases fail before they even start By 2026, releasing a song is no longer the risky part. Releasing it unprepared is. Most independent ar…
Why most artists misunderstand what curators actually do When artists think about music curators, they usually reduce them to one function: playlist…
Why most TikTok advice is already outdated If you search for TikTok advice for musicians, you’ll mostly find recycled formulas: post every day, chase…