How to find the perfect audience for your music: applying product-market fit to your music career

In today’s music industry, talent alone isn’t enough. Every day, thousands of new songs, albums, and creative projects are released. Platforms like Spotify, TikTok, and YouTube are overflowing with incredibly skilled artists, yet only a small fraction manage to stand out and build a loyal fan base. Many

TikTok royalties: how they work and how much artists can earn from the platform

TikTok has quickly become one of the most influential social networks worldwide, especially when it comes to music. Every month, the platform welcomes over 100 million new users who spend hours watching short videos accompanied by a wide range of sounds and music tracks. It’s no surprise that recent

How to grow your Spotify playlist followers: 10 Proven and easy to apply strategies

Spotify is the undisputed giant of music streaming, a platform that not only connects artists to millions of listeners around the globe, but also gives everyday music lovers the power to create and share their own playlists. If you’ve already built your perfect mix of songs and you’re

Spotify for Artists: the complete guide to boost your profile and grow your fanbase

If you’re an artist looking to gain more streams, connect with new listeners, and truly make the most of your music on Spotify, there’s one tool you absolutely need to know about: Spotify for Artists. Think of it as your personal control center for everything you do on

Are music videos really worth it for independent artists? Here’s what you should know

For independent musicians trying to get their work out there, every creative and promotional decision counts. One of the biggest questions many indie artists ask themselves is: Should I invest in making a music video? The short answer? It depends. But let’s dig deeper into why that is. Music

How to overcome beat block: 9 powerful ways to reignite your creativity

Every music producer, whether you’re making your first track or working on your hundredth, knows the pain of hitting beat block. It's that frustrating moment when your creativity seems to dry up, and no matter what you try, nothing sounds right. It can leave you staring at your DAW

Top 10 music production tools for 2025: the future of audio creation

The world of music production is moving faster than ever, shaped by constant technological evolution and the increasing demand for high-quality sound across platforms. As we move into 2025, producers must stay ahead of the curve by embracing the latest innovations that redefine how we compose, record, mix, and master

How to promote your music on Spotify in 2025 (without getting scammed)

You’ve just released your latest single and now comes the real challenge: how do you get people to actually hear it? In 2025, Spotify remains the most powerful music streaming platform on the planet. Whether you’re an emerging artist or a DIY veteran, there’s no denying that

What is artificial streaming on Spotify and why artists should stay away from it

In today’s music industry, streaming platforms like Spotify have become essential for artists looking to reach new audiences, build a fanbase, and earn revenue from their music. But along with this digital revolution comes a growing threat: artificial streaming. Whether you’re an emerging independent artist or part of

How to handle money in music collaborations: a complete guide for artists and producers

Working with other musicians on a creative project is exciting and often incredibly rewarding. But one of the most sensitive and essential topics in any collaboration is money management. Who pays for what? How are profits shared? How can you avoid financial misunderstandings that could ruin a great project? This

Spotify windowing strategy: what it is and how artists can use it to their advantage

In today’s streaming-dominated music landscape, artists and labels are constantly seeking new ways to control the release of their music, maximize revenue, and build anticipation. One powerful method that’s gaining attention is windowing: a strategic release model that temporarily limits access to new music on certain platforms, like

Writing songs with AI: the best tools for songwriters and musicians in 2025

Songwriting is one of the most personal and creative forms of artistic expression. But even the most experienced songwriters know how difficult it can be at times to find the right inspiration or unlock a melody that works. In recent years, artificial intelligence has carved out a space in the

You can now master your tracks directly on Matchfy with AI

Matchfy has always been a platform built to simplify music promotion for independent artists. From playlist pitching to influencer marketing, TikTok campaigns and more, our goal has been to give musicians access to the tools they need to grow, without gatekeepers or inflated costs. Today, we're taking that mission a

Matchfy.io and ROEX collaboration: A boost for artists' professional sound

In today’s fast-evolving music industry, independent artists need every edge to stand out. Enter the exciting new partnership between Matchfy.io and RoEX, two platforms dedicated to empowering musicians. By combining Matchfy’s innovative discovery platform with RoEx’s accessible audio expertise, this deal is set to help artists

The complete guide to artists' contracts: what every artist should know before signing

Whether you're an established artist, a rising songwriter, or a TikTok sensation trying to go pro, signing a record deal often feels like the golden ticket to success. But while a contract with a label can open many doors, providing support with recording, promotion, distribution and marketing, it’s essential

What does a creative director do in music and why it matters in 2025

In today's visually-driven music landscape, a strong sound alone isn't always enough. Artists who rise to prominence typically have a cohesive, memorable image that connects deeply with fans. That’s where a creative director comes in. From album artwork to social media visuals, fashion styling to stage design, a creative

How to get a Record deal in 2025: a guide for independent artists

Landing a record deal is still a major milestone for many emerging musicians. While the industry has evolved—thanks to streaming, social media, and DIY platforms—record labels continue to play a key role in launching careers, funding production, and opening doors to large-scale exposure. But in 2025, getting signed

The best music publishing companies in 2025: a guide for artists and songwriters

If you're a songwriter, producer, or composer aiming to make a living from your music, finding the right music publishing partner is essential. In today’s music industry, publishing companies do more than just collect royalties—they help protect your intellectual property, pitch your music for film and TV placements,

Over a Million listeners on Spotify but this “artist” was created with AI

In an era where artificial intelligence is rapidly reshaping creative industries, music has emerged as one of its most fascinating and controversial frontiers. One striking example is the viral rise of an artist on Spotify who has amassed over 1 million monthly listeners without being human. According to a recent

New perks for Matchfy artists: discover the Songtrust Amplified program

We’re thrilled to share that Matchfy has officially joined Songtrust Amplified, the 2025 rewards program by Songtrust, one of the world’s most trusted publishing administration platforms. This partnership is a major step forward for artists using Matchfy: starting now, you can unlock exclusive perks on Songtrust to grow

How to start a career in the music business: a practical guide to break into the industry

Getting your foot in the door of the music industry can feel overwhelming. While it might seem like talent alone should be enough, the truth is that many skilled individuals never get the opportunity they deserve. Success often depends on being in the right place at the right time, knowing

How to create a professional music cover: complete guide for artists and bands

In the era of streaming and social media, an album or single cover plays a crucial role in defining an artist’s visual identity. It’s often the first thing a listener notices: before hearing a single note, they’ll see an image. In a market saturated with visual content,

Waterfall music release strategy: how to build long-term impact with a smart release plan

Releasing music in today’s fast-paced digital world requires more than just talent: it demands strategy, timing, and consistency. One of the most effective approaches to keep your audience engaged and build momentum over time is the Waterfall Release Strategy. While the term “waterfall” is often associated with software development,

SEO for musicians: 7 Key strategies to boost your online visibility and get discovered

In a world where over 100,000 songs are uploaded daily, being talented isn’t enough, people have to find you. And that’s where SEO (Search Engine Optimization) becomes your best ally. Whether you’re a singer-songwriter, beatmaker, or indie band, showing up in search results can be the

How to promote your music online and grow your fanbase

In today’s music industry, talent alone isn’t enough to get noticed. With thousands of new songs released every day, it’s crucial for independent artists to understand how to promote their music online. That’s where digital music marketing comes in, a powerful combination of strategies, tools, and