Imagine having the power to bring your favorite artists straight to your city, hearing their songs live, and experiencing an unforgettable musical moment. With Matchfy and its innovative Wanted.live platform, created with RealTalk, this dream can become a reality. And now, with RealTalk officially joining the Matchfy family, the

Starting a music career can feel daunting, but with a clear plan, you can turn your passion into a thriving profession. Whether you’re a musician, producer, or aspiring music professional, knowing how to begin is key to standing out. In this guide, we’ll share four actionable steps to

Finding financial support as an independent musician or music professional can be challenging, but Europe offers numerous grants and funding opportunities to help artists develop their careers. Whether you're looking for support for an album release, a tour, a collaboration, or an educational program, various organizations and government initiatives provide

Promoting your music is just as important as making great music. However, many artists fall into common traps that can waste time, money, and opportunities. To help you avoid mistakes and maximize your efforts, here are three key things not to do (dont's) and what you should do instead (do's)

In 2025, Spotify remains a powerhouse for musicians looking to grow their audience, with over 600 million active users and a competitive streaming landscape. Increasing your Spotify streams organically—without relying on bots or paid gimmicks—is the key to building a sustainable music career. But how do you stand

If you're an artist planning your next release, understanding the differences between an album, single, and EP is essential. Each format serves a different purpose in terms of promotion, audience engagement, and streaming strategies. In this article, we’ll break down what defines each type of release and help you

Playing at a music festival is one of the best ways to gain exposure, grow your fanbase, and boost your credibility as an artist. Countless artists have seen their careers skyrocket after a strong festival performance. While many believe that landing a spot at a festival is an exclusive, gatekept

With millions of tracks at your fingertips, publishing new music as an artist can feel overwhelming in 2025. Thankfully, playlists have simplified the process, transforming how artists promote their music and how fans uncover fresh sounds. On Spotify, playlists come in three flavors: listener-created, editorial, and algorithmic. Listener playlists are

In an exciting development for music fans, Matchfy.io is proud to announce the launch of WANTED, an innovative platform designed to revolutionize the live music scene. This new initiative, created in collaboration with Real Talk, the popular Italian freestyle format, aims to solve a common challenge for artists and

If you want to promote your music professionally, an Electronic Press Kit (EPK) is an essential tool. Whether you're reaching out to music blogs, labels, festival bookers, or playlist curators, having a well-structured press kit makes a huge difference. An EPK acts as your music resume—a central document that

One of the best-known music promotion techniques is surely playlisting: you send a song to a playlist, hoping some people will listen to it and maybe increase your streams. Let’s be honest: playlisting alone isn’t enough. First, it’s extremely competitive. Curators receive thousands of submissions daily, and

At Matchfy, we continuously refine our platform based on user feedback. This update introduces new functionalities that enhance curator insights, improve artist promotion, and streamline the search process for music professionals. New "activity" tab on the curator profile The curator profile now includes a dedicated "Activity" tab, providing detailed analytics

In today’s fast-paced world of social media, artists need to create engaging content without spending hours on production. Effortless content—the kind that feels organic and relatable—is often what connects best with audiences and has the potential to go viral. Below, we’ve broken down six categories of

Rudeejay, also known as Rudy Romanini, is one of the most renowned DJs and music producers in Italy and Europe. With over a decade of experience, Rudeejay has captivated millions with his mashups, remixes, and original productions, earning him a spot among the top names in the electronic dance music

Have you ever wondered why songs with lighthearted or downright silly lyrics often outperform serious, emotionally heavy tracks? There’s a psychological and cultural phenomenon behind this trend, and it’s rooted in how people engage with music on a personal and social level. Relatable experiences and emotional resonance At

For independent artists, building fan loyalty is one of the most essential steps in turning casual listeners into a dedicated community that supports your music and your brand. Fans don’t just fall in love with your music—they connect with your brand, your story, and the value you bring

There are currently over 200 million tracks available on audio streaming platforms, but nearly half of them struggle to find an audience! A new report from Luminate, released on January 15, 2025, sheds light on the growing issue of underperforming music in the streaming world. The numbers behind the problem

We are thrilled to announce that Ten Walls, the globally renowned artist and producer, is now part of Matchfy Stars! This exciting collaboration means that you can submit your tracks to Ten Walls' exclusive playlist, opening doors to connect with one of the most iconic figures in electronic music. Who

Making music in 2025 is more challenging than ever. With increasing competition and the difficulty of building a solid fanbase, artists often struggle with ineffective promotion tools and meager earnings from streaming services. To address these challenges, Matchfy has partnered with EVEN, a platform that allows superfans to purchase exclusive

As an artist, converting casual listeners into loyal, engaged fans is a crucial step in building a sustainable music career. The key to achieving this lies in something deeper than simply getting more streams or views—it's about SELLING AN EXPERIENCE, NOT JUST MUSIC The power of experience over music:

Marco Ligabue, one of Italy's most beloved songwriters and performers, has joined Matchfy Stars, further strengthening his connection with his fans and the music community. Known for his heartfelt lyrics and captivating melodies, Marco has built a career that resonates with audiences of all ages. Now, with Matchfy Stars, he’

As an artist, trying to monetize your music through streaming platforms might not be as effective as you think. While it’s tempting to rely on streams to generate income, the reality is that it's becoming increasingly difficult to make a substantial profit that way. Instead, many artists are discovering