Why your songs perform differently every time you release
Why inconsistency feels confusing One release performs well. The next one doesn’t. Then another one does better than expected, or worse. For many art…
Matchfy x Collabhouse: expanding opportunities for independent artists
A new bridge between promotion and creator ecosystems Matchfy is proud to announce a new partnership with Collabhouse, a platform that connects indep…
Why your growth feels slow even when you’re doing everything right
Why this frustration is so common At some point, many artists hit the same wall: they’re consistent, they release regularly, they promote, they impro…
Why promoting your music feels exhausting
Why promotion drains artists instead of empowering them For many artists, promoting music feels heavier than making it. Writing posts, sending links,…
Why your releases don’t seem to “go anywhere”
Why the feeling is so common Many artists share the same frustration: you release music, you promote it, people listen, and then everything goes quie…
Why your music gets streams but no real fans
Why streams feel misleading At first, streams feel like proof. Numbers go up. Songs get played. Something is happening. And yet, nothing sticks. No…
How artists accidentally sabotage their own growth
Why sabotage rarely looks intentional Most artists don’t sabotage their growth on purpose. In fact, many do the opposite: they work hard, stay active…
Why your release plan shouldn’t start with the music
Why starting from the music feels natural For most artists, music is the center of everything. So when it’s time to plan a release, the instinct is o…