The complete guide to artists' contracts: what every artist should know before signing

Whether you're an established artist, a rising songwriter, or a TikTok sensation trying to go pro, signing a record deal often feels like the golden ticket to success. But while a contract with a label can open many doors, providing support with recording, promotion, distribution and marketing, it’s essential

What does a creative director do in music and why it matters in 2025

In today's visually-driven music landscape, a strong sound alone isn't always enough. Artists who rise to prominence typically have a cohesive, memorable image that connects deeply with fans. That’s where a creative director comes in. From album artwork to social media visuals, fashion styling to stage design, a creative

How to get a Record deal in 2025: a guide for independent artists

Landing a record deal is still a major milestone for many emerging musicians. While the industry has evolved—thanks to streaming, social media, and DIY platforms—record labels continue to play a key role in launching careers, funding production, and opening doors to large-scale exposure. But in 2025, getting signed

The best music publishing companies in 2025: a guide for artists and songwriters

If you're a songwriter, producer, or composer aiming to make a living from your music, finding the right music publishing partner is essential. In today’s music industry, publishing companies do more than just collect royalties—they help protect your intellectual property, pitch your music for film and TV placements,

Over a Million listeners on Spotify but this “artist” was created with AI

In an era where artificial intelligence is rapidly reshaping creative industries, music has emerged as one of its most fascinating and controversial frontiers. One striking example is the viral rise of an artist on Spotify who has amassed over 1 million monthly listeners without being human. According to a recent

New perks for Matchfy artists: discover the Songtrust Amplified program

We’re thrilled to share that Matchfy has officially joined Songtrust Amplified, the 2025 rewards program by Songtrust, one of the world’s most trusted publishing administration platforms. This partnership is a major step forward for artists using Matchfy: starting now, you can unlock exclusive perks on Songtrust to grow

How to start a career in the music business: a practical guide to break into the industry

Getting your foot in the door of the music industry can feel overwhelming. While it might seem like talent alone should be enough, the truth is that many skilled individuals never get the opportunity they deserve. Success often depends on being in the right place at the right time, knowing

How to create a professional music cover: complete guide for artists and bands

In the era of streaming and social media, an album or single cover plays a crucial role in defining an artist’s visual identity. It’s often the first thing a listener notices: before hearing a single note, they’ll see an image. In a market saturated with visual content,

Waterfall music release strategy: how to build long-term impact with a smart release plan

Releasing music in today’s fast-paced digital world requires more than just talent: it demands strategy, timing, and consistency. One of the most effective approaches to keep your audience engaged and build momentum over time is the Waterfall Release Strategy. While the term “waterfall” is often associated with software development,

SEO for musicians: 7 Key strategies to boost your online visibility and get discovered

In a world where over 100,000 songs are uploaded daily, being talented isn’t enough, people have to find you. And that’s where SEO (Search Engine Optimization) becomes your best ally. Whether you’re a singer-songwriter, beatmaker, or indie band, showing up in search results can be the

How to promote your music online and grow your fanbase

In today’s music industry, talent alone isn’t enough to get noticed. With thousands of new songs released every day, it’s crucial for independent artists to understand how to promote their music online. That’s where digital music marketing comes in, a powerful combination of strategies, tools, and

The ultimate guide to audio mixing: how to mix music like a pro

Mixing music is one of the most crucial stages in music production. It’s where raw recordings start to sound like a finished track, where each instrument finds its place, and the entire song begins to breathe. Whether you're mixing your own music or someone else's, understanding how to shape

How to get your concerts featured on Spotify’s live events feed and boost your ticket sales

In today’s music world, streaming platforms like Spotify play a crucial role in connecting artists with fans. But what if you could go beyond just streams and playlists and actually use Spotify to get people to your live shows? That’s exactly what the Spotify Live Events Feed helps

How to grow your Spotify profile in 2025: the most effective strategies to boost your streams.

In today’s music industry, Spotify remains the go-to platform for music distribution and digital promotion. With over 675 million monthly active users and a solid global presence, it’s the most powerful tool available to both emerging and established artists. But in such a competitive market, how can you

Best music social media campaigns of 2025: how top artists promote their music online

In today’s fast-moving music world, where attention spans are short and content is everywhere, standing out is a real challenge. Social media has become an essential tool for both emerging and established artists to promote their music, build loyal fan bases, and drive meaningful engagement. But what kind of

How to become a music producer: a complete beginner’s guide to kickstart your career

The world of music production is exciting, fast-paced, and constantly evolving. With the rise of digital technology, more and more people dream of turning their love for music into a real career. But what does it actually take to become a music producer? What skills do you need, what equipment

How to master your music for Spotify (and other streaming platforms) in 2025

With the rise of digital streaming platforms, audio mastering has gone through a significant transformation. Just a few years ago, the goal was to make tracks as loud as possible—what was known as the "loudness war." But now, with loudness normalization implemented by platforms like Spotify, Apple Music, YouTube,

How to become a DJ in 2025: a complete guide for aspiring producers

Becoming a DJ today means much more than just lining up tracks. It's a journey that blends technique, passion, creativity, and entrepreneurial spirit. If you're thinking about pursuing this path—whether you want to play in clubs, produce electronic music, or simply share your mixes with the world—you're in

How much does Spotify pay per stream in 2025? A complete guide for independent artists

If you're a rising musician or an independent producer, you've likely asked yourself: "How much money can I really make from a Spotify stream?" In today's digital music economy, streaming is the primary source of income for many artists. Understanding how Spotify’s payment system works is key to making

How to submit your music to video games: a complete guide for independent artists and composers

In recent years, the video game industry has experienced explosive growth, surpassing even the film industry in revenue. This evolution has opened up exciting new opportunities for musicians—especially those looking for alternative ways to share their music, reach new audiences, and generate sustainable income. If you're wondering how to

Songwriter credits: what they are, how they work and why they matter for every musician

In the music industry, few elements are as important as songwriter credits. Often overlooked by emerging artists, these details are the key to creative recognition, copyright protection, and receiving royalties. But what exactly are songwriter credits? How do you register them properly? And why should every artist care from the

How to start a career in music: 14 essential steps to break into the music industry

Starting a career in the music industry is both exciting and challenging. Whether you dream of being on stage, producing beats, or managing artists, the journey begins with clear goals and steady progress. Here's a complete guide to help you navigate your way into the music business. * Discover your true

How to become a TikTok musician in 2025

Breaking through as a musician in 2025 is harder than ever. Competition is fierce, opportunities are limited, and unless you're already an established artist or a session musician for a major name, building a career solely through live shows, teaching, and recording sessions is becoming increasingly stressful and frustrating. The

How to get on Apple Music playlists: a step-by-step guide

Securing a spot on an Apple Music playlist can skyrocket your music’s reach, connecting you with millions of listeners worldwide. From editorial to algorithmic playlists, Apple Music offers powerful opportunities for artists to gain exposure. We’ve already talked in the past about how to get into Spotify’s

How to promote your music on TikTok: a complete guide for musicians and emerging artists

In recent years, TikTok has become one of the most powerful platforms for discovering new music trends and up-and-coming artists. Its influence on the music industry is undeniable, and today, for an independent musician or producer, overlooking TikTok means missing out on one of the best opportunities to grow your