How to turn views into superfans: building your funnel as an artist
As an artist, converting views and listens into actual fans can be a challenging journey. But with the right strategy, you can make it happen. The secret? Building and utilizing a marketing funnel.
This approach breaks down your strategy into three stages: Top of the Funnel, Middle of the Funnel, and Bottom of the Funnel.
Let’s dive into how you can use this method to transform casual listeners into dedicated superfans.
Understanding the funnel: the foundation of marketing
Think of your marketing efforts like a funnel:
Top of the funnel (TOFU): awareness
At the top of the funnel, your priority is to get noticed and reach as many eyes and ears as possible. Create content that’s easy to share and highly engaging.
Think big and bold—viral challenges, humor, or emotionally resonant content that appeals to a broad audience.
Examples: Viral videos, entertaining TikToks, relatable Instagram reels, or high-energy live performances that grab attention.
Middle of the funnel (MOFU): build connection
Once you’ve captured attention, it’s time to build trust and interest. This is where you start to focus on your music and personal story.
Your goal here is to create an emotional connection that keeps people coming back for more.
Examples: Behind-the-scenes videos, in-depth stories about your songs, and posts where you interact directly with fans.
Bottom of the funnel (BOFU): conversion to fans into superfans
Finally, the bottom of the funnel is all about exclusive and personal interactions. Fans who make it here are already invested in your journey, so give them a reason to stick around.
Examples: Exclusive merchandise, personalized shoutouts, or VIP tickets to your shows.
Key tips to remember
- Consistency is crucial: Post regularly and maintain your presence across platforms.
- Track your analytics: Use insights to see which content performs best and refine your strategies.
- Engage authentically: Respond to comments, DMs, and messages to build a genuine connection with your audience.
Why this strategy works
By breaking down your efforts into a structured funnel, you’re ensuring that every piece of content serves a purpose. At the top, you’re building awareness. In the middle, you’re fostering interest. And at the bottom, you’re creating loyal superfans who support your music for the long haul.
So, start building your funnel today and watch your audience transform into a thriving community of superfans!
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