How to increase your playlists visibility with this Spotify SEO trick

Spotify is the largest music streaming platform in the world, and the main goal of playlist curators is to reach the widest audience possible and increase visibility. For this reason, following this set of tips will be helpful. The aim of this guide is to show you how to optimize your playlist SEO (Search Engine Optimization), following the fundamental principles of Spotify SEO and the best strategies to boost visibility on the platform.

What's Spotify SEO?

Spotify SEO is a set of techniques that help your playlists rank higher in search results. The algorithm rewards the most engaging and up-to-date playlists, based on factors such as the number of followers, plays, saves, and more.

To create an effective playlist, you should primarily focus on two key elements: playlist creation and promotion.

Playlist creation

Title and Description

First, choose a title and description for your playlist, as both are essential for optimization.

The title should be concise, easy to remember, and aligned with what users are searching for. It's important to use words that reference the genre, mood, or theme of the playlist.

In the description, provide detailed information about the genre, artists, and themes featured, to make the playlist more interesting, engaging, and easier to find through search engines.

To improve search results and make your playlist more indexed, it's useful to include keywords related to the playlist (title, genre, etc.) in both the title and description, always keeping in mind what interested users might be searching for.

For example: if you're looking for summer dance music, the first keywords that come to mind are "summer" or "dance," so this playlist, right from the title, perfectly matches your needs.

Finally, remember that the playlist cover is the image that everyone sees on Spotify, so it’s essential that it reflects the theme and genre of the playlist. Use stock images, such as those provided by sites like Unsplash, to avoid copyright issues.

Playlist Promotion

One of the most common methods to promote a playlist is through TikTok, for example. However, this approach can be time-consuming and expensive. On average, each click on a TikTok ad costs 60 cents, which means that by investing 100 euros in promotion, you only get about 160 clicks. However, this doesn't necessarily translate to a corresponding increase in the number of followers.

Can you promote yourself for free?

For this reason, if you want to grow your community and increase the following of your playlists, we recommend using Matchfy. When you submit a track to a playlist on Matchfy, it automatically receives a follow, at no additional cost, and you earn a credit.

It is a self-promotion music platform where the role of playlist curators is essential. In this case, curating various playlists is beneficial not only for the curator but also for the artists themselves.

Matchfy allows you to interact with the community: credits are awarded whether a track is accepted or rejected by the curator. As interactions increase, the curator's reputation will also grow. This way, it becomes possible to rise in the rankings and receive more and more submissions.

Curate your playlists on Matchfy

By promoting your playlists, you will increase your chances of being noticed by artists and enhance your interactions.

Make sure to be very active and respond quickly to user requests; doing so will give you the opportunity to increase your credits on the platform, which can lead to various discounts and more!

Utilize the analytical tools provided by the platform to monitor plays, saves, and followers. By using this information, you can make strategic adjustments as needed to ensure your playlists continue to grow and engage the audience.

If you maintain consistent activity as a curator, your playlists will become increasingly indexed and appear in the Featured Curators section.

You can make your playlist available by clicking on this link!

Social Media

As a good curator, you should promote your playlists, primarily on social media, to attract new listeners. Invite your followers to download and stream them using platforms like Instagram, TikTok, and X (formerly Twitter).

Conclusions

In conclusion, optimizing your playlists on Spotify is crucial for reaching a wider audience and enhancing your visibility as a curator. By understanding the fundamentals of Spotify SEO and implementing effective strategies—such as crafting compelling titles and descriptions, using relevant keywords, and creating eye-catching cover art—you can significantly improve your chances of being discovered by new listeners.

Furthermore, leveraging platforms like Matchfy not only allows you to promote your playlists but also helps you connect with artists, fostering valuable interactions that can elevate your curation game.

Embrace your role as a curator and make the most of the tools and strategies available to you!