The real checklist before releasing a song in 2026
Why most releases fail before they even start By 2026, releasing a song is no longer the risky part. Releasing it unprepared is. Most independent ar…
Enrico Novazzi
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The hidden power of music curators (and why you should talk to them more)
Why most artists misunderstand what curators actually do When artists think about music curators, they usually reduce them to one function: playlist…
TikTok for musicians in 2026: what will actually work next year
Why most TikTok advice is already outdated If you search for TikTok advice for musicians, you’ll mostly find recycled formulas: post every day, chase…
The 5 red flags that make curators ignore your song
Why most songs get ignored before they’re even played When artists talk about curators, they often imagine rejection happening after a careful listen…
Stop chasing playlists: the new growth model for independent artists
Why playlists stopped being the answer For years, playlists were presented as the ultimate growth lever. Get added, get streams, grow faster. That lo…
How to build your music career without waiting for a label
Why waiting became the biggest career risk For years, the traditional path felt clear: make great music, get noticed, sign with a label, then start b…
What labels actually look for in 2026
Why labels stopped “discovering” artists The biggest myth still circulating in the indie world is that labels are out there actively hunting for raw…
The psychology behind viral hooks: why some tracks explode
Virality isn’t random, even when it looks like it When a track explodes, the story usually sounds the same: right place, right time, pure luck. That…