The difference between promotion and positioning
Why promotion alone stopped working Most artists believe their problem is promotion. Not enough playlists. Not enough content. Not enough reach. So t…
Enrico Novazzi
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How to build leverage as an independent artist
Why leverage matters more than exposure Most independent artists chase exposure. More listeners, more views, more reach. What they rarely think about…
Why most marketing advice for musicians doesn’t work anymore
The advice isn’t wrong, it’s outdated Most marketing advice for musicians sounds reasonable on paper. Post consistently. Pitch playlists. Follow tren…
The new role of community in an artist’s career
Why community stopped being optional For a long time, community was treated as a byproduct of success. First you grow, then people gather around you.…
How to stop wasting releases and start building a catalog
Why most releases disappear instead of compounding Most artists release songs as isolated events. A track drops, a bit of promotion happens, then att…
What successful indie artists do differently at the start of the year
Why January quietly decides the rest of the year For most artists, the start of the year feels symbolic. New goals, new energy, new promises. For suc…
Why consistency beats talent in today’s music industry
Talent is everywhere, progress isn’t Every day, thousands of talented artists upload music that never goes anywhere. The gap between ability and resu…
How to turn one release into long-term momentum
Why most releases stop too early For most artists, a release follows the same pattern: weeks of anticipation, a short burst of activity on release da…