Enrico Novazzi

Coachella 2025: a cultural colossus powering music, trends, and millions

Every April, the Coachella Valley transforms from a quiet desert expanse into the epicenter of global pop culture. The Coachella Valley Music and Arts Festival, held April 11–13 and 18–20, 2025, at the Empire Polo Club, delivered another blockbuster edition, blending chart-topping performances, high-fashion spectacles, and viral moments

Connect with industry Pros and get expert feedback on your music career - Introducing Matchfy.io PRO

In the rapidly evolving music industry, emerging artists often face the challenge of connecting with seasoned professionals who can offer guidance, feedback, and mentorship. This is where Matchfy.io PRO comes into play, a revolutionary platform designed to empower music experts while supporting new talent. What is Matchfy.io PRO?

How to submit a song to Spotify after pubblication

You’ve just unleashed your latest masterpiece on Spotify—congratulations! The thrill of hitting “publish” is real, but now the grind begins. With over 70,000 tracks uploaded daily, getting your song noticed feels like shouting into a void. The good news? Pitching to Spotify playlists after release can catapult

How to get verified on Spotify: a step-by-step guide for artists in 2025

In today’s music landscape, standing out as an artist is tougher than ever. With Spotify boasting over 600 million active users—including 230 million premium subscribers—getting verified on the platform is a critical step toward building credibility and reaching new listeners. That blue checkmark isn’t just a

The best and worst seasons to launch your music in 2025

Timing plays a pivotal role in determining whether your new single soars or sinks. Dropping a track at the right moment can catapult it into playlists, spark viral buzz, and cement its place in listeners’ hearts. Conversely, releasing at an inopportune time might leave it overlooked amidst crowded markets or

How to claim your artist page on Spotify, Apple Music, and other streaming services: a step-by-step guide

The music industry has shifted dramatically in the last decade, and streaming platforms like Spotify, Apple Music, Amazon Music, and others have become the beating heart of how fans discover and enjoy music. For independent artists, these platforms aren’t just tools—they’re stages, billboards, and ticket booths rolled

How to promote your music independently in 2025: the ultimate guide

In today’s digital age, independent musicians have more opportunities than ever to share their craft with the world. Gone are the days when you needed a major label deal to get noticed. With the right strategies, tools, and dedication, you can effectively promote your music independently and build a

How to launch your own record label in 2025: a step-by-step guide

Are you dreaming of starting a record label in 2025? Whether you’re a music enthusiast with a knack for spotting talent or an artist looking to take control of your career, launching an independent record label has never been more achievable. With the rise of digital platforms and a

Wanted: bringing your favorite artists to your city with Matchfy and RealTalk

Imagine having the power to bring your favorite artists straight to your city, hearing their songs live, and experiencing an unforgettable musical moment. With Matchfy and its innovative Wanted.live platform, created with RealTalk, this dream can become a reality. And now, with RealTalk officially joining the Matchfy family, the

3 dos and don'ts of music promotion: how to effectively grow your audience

Promoting your music is just as important as making great music. However, many artists fall into common traps that can waste time, money, and opportunities. To help you avoid mistakes and maximize your efforts, here are three key things not to do (dont's) and what you should do instead (do's)

The best way to increase your Spotify streams organically in 2025

In 2025, Spotify remains a powerhouse for musicians looking to grow their audience, with over 600 million active users and a competitive streaming landscape. Increasing your Spotify streams organically—without relying on bots or paid gimmicks—is the key to building a sustainable music career. But how do you stand

Album, single, and EP: what’s the difference?

If you're an artist planning your next release, understanding the differences between an album, single, and EP is essential. Each format serves a different purpose in terms of promotion, audience engagement, and streaming strategies. In this article, we’ll break down what defines each type of release and help you

How to apply for music festivals and get booked

Playing at a music festival is one of the best ways to gain exposure, grow your fanbase, and boost your credibility as an artist. Countless artists have seen their careers skyrocket after a strong festival performance. While many believe that landing a spot at a festival is an exclusive, gatekept

Strategies to get into Spotify’s algorithmic playlists in 2025

With millions of tracks at your fingertips, publishing new music as an artist can feel overwhelming in 2025. Thankfully, playlists have simplified the process, transforming how artists promote their music and how fans uncover fresh sounds. On Spotify, playlists come in three flavors: listener-created, editorial, and algorithmic. Listener playlists are

WANTED: bringing your favorite artists to your city

In an exciting development for music fans, Matchfy.io is proud to announce the launch of WANTED, an innovative platform designed to revolutionize the live music scene. This new initiative, created in collaboration with Real Talk, the popular Italian freestyle format, aims to solve a common challenge for artists and

How to create the perfect electronic press kit (EPK) for musicians

If you want to promote your music professionally, an Electronic Press Kit (EPK) is an essential tool. Whether you're reaching out to music blogs, labels, festival bookers, or playlist curators, having a well-structured press kit makes a huge difference. An EPK acts as your music resume—a central document that

Music promotion tip no one is talking about: YouTube lyric videos

One of the best-known music promotion techniques is surely playlisting: you send a song to a playlist, hoping some people will listen to it and maybe increase your streams. Let’s be honest: playlisting alone isn’t enough. First, it’s extremely competitive. Curators receive thousands of submissions daily, and

Matchfy evolves: new features to empower curators & artists

At Matchfy, we continuously refine our platform based on user feedback. This update introduces new functionalities that enhance curator insights, improve artist promotion, and streamline the search process for music professionals. New "activity" tab on the curator profile The curator profile now includes a dedicated "Activity" tab, providing detailed analytics

Effortless content ideas for musicians to go viral (with real examples)

In today’s fast-paced world of social media, artists need to create engaging content without spending hours on production. Effortless content—the kind that feels organic and relatable—is often what connects best with audiences and has the potential to go viral. Below, we’ve broken down six categories of

The creator of Sandstorm, Rudeejay, joins Matchfy

Rudeejay, also known as Rudy Romanini, is one of the most renowned DJs and music producers in Italy and Europe. With over a decade of experience, Rudeejay has captivated millions with his mashups, remixes, and original productions, earning him a spot among the top names in the electronic dance music

Why silly songs are more successful than serious songs

Have you ever wondered why songs with lighthearted or downright silly lyrics often outperform serious, emotionally heavy tracks? There’s a psychological and cultural phenomenon behind this trend, and it’s rooted in how people engage with music on a personal and social level. Relatable experiences and emotional resonance At

How to generate fan loyalty as an independent artist and grow your brand

For independent artists, building fan loyalty is one of the most essential steps in turning casual listeners into a dedicated community that supports your music and your brand. Fans don’t just fall in love with your music—they connect with your brand, your story, and the value you bring

How to get your music heard: more than 200 million tracks are now on audio streaming services

There are currently over 200 million tracks available on audio streaming platforms, but nearly half of them struggle to find an audience! A new report from Luminate, released on January 15, 2025, sheds light on the growing issue of underperforming music in the streaming world. The numbers behind the problem

Ten Walls X Matchfy: Matchfy stars and event live partnership

We are thrilled to announce that Ten Walls, the globally renowned artist and producer, is now part of Matchfy Stars! This exciting collaboration means that you can submit your tracks to Ten Walls' exclusive playlist, opening doors to connect with one of the most iconic figures in electronic music. Who

Matchfy partners with EVEN: exclusive content for superfans

Making music in 2025 is more challenging than ever. With increasing competition and the difficulty of building a solid fanbase, artists often struggle with ineffective promotion tools and meager earnings from streaming services. To address these challenges, Matchfy has partnered with EVEN, a platform that allows superfans to purchase exclusive