Enrico Novazzi

Wanted: bringing your favorite artists to your city with Matchfy and RealTalk

Imagine having the power to bring your favorite artists straight to your city, hearing their songs live, and experiencing an unforgettable musical moment. With Matchfy and its innovative Wanted.live platform, created with RealTalk, this dream can become a reality. And now, with RealTalk officially joining the Matchfy family, the

3 dos and don'ts of music promotion: how to effectively grow your audience

Promoting your music is just as important as making great music. However, many artists fall into common traps that can waste time, money, and opportunities. To help you avoid mistakes and maximize your efforts, here are three key things not to do (dont's) and what you should do instead (do's)

The best way to increase your Spotify streams organically in 2025

In 2025, Spotify remains a powerhouse for musicians looking to grow their audience, with over 600 million active users and a competitive streaming landscape. Increasing your Spotify streams organically—without relying on bots or paid gimmicks—is the key to building a sustainable music career. But how do you stand

Album, single, and EP: what’s the difference?

If you're an artist planning your next release, understanding the differences between an album, single, and EP is essential. Each format serves a different purpose in terms of promotion, audience engagement, and streaming strategies. In this article, we’ll break down what defines each type of release and help you

How to apply for music festivals and get booked

Playing at a music festival is one of the best ways to gain exposure, grow your fanbase, and boost your credibility as an artist. Countless artists have seen their careers skyrocket after a strong festival performance. While many believe that landing a spot at a festival is an exclusive, gatekept

Strategies to get into Spotify’s algorithmic playlists in 2025

With millions of tracks at your fingertips, publishing new music as an artist can feel overwhelming in 2025. Thankfully, playlists have simplified the process, transforming how artists promote their music and how fans uncover fresh sounds. On Spotify, playlists come in three flavors: listener-created, editorial, and algorithmic. Listener playlists are

WANTED: bringing your favorite artists to your city

In an exciting development for music fans, Matchfy.io is proud to announce the launch of WANTED, an innovative platform designed to revolutionize the live music scene. This new initiative, created in collaboration with Real Talk, the popular Italian freestyle format, aims to solve a common challenge for artists and

How to create the perfect electronic press kit (EPK) for musicians

If you want to promote your music professionally, an Electronic Press Kit (EPK) is an essential tool. Whether you're reaching out to music blogs, labels, festival bookers, or playlist curators, having a well-structured press kit makes a huge difference. An EPK acts as your music resume—a central document that

Music promotion tip no one is talking about: YouTube lyric videos

One of the best-known music promotion techniques is surely playlisting: you send a song to a playlist, hoping some people will listen to it and maybe increase your streams. Let’s be honest: playlisting alone isn’t enough. First, it’s extremely competitive. Curators receive thousands of submissions daily, and

Matchfy evolves: new features to empower curators & artists

At Matchfy, we continuously refine our platform based on user feedback. This update introduces new functionalities that enhance curator insights, improve artist promotion, and streamline the search process for music professionals. New "activity" tab on the curator profile The curator profile now includes a dedicated "Activity" tab, providing detailed analytics

Effortless content ideas for musicians to go viral (with real examples)

In today’s fast-paced world of social media, artists need to create engaging content without spending hours on production. Effortless content—the kind that feels organic and relatable—is often what connects best with audiences and has the potential to go viral. Below, we’ve broken down six categories of

The creator of Sandstorm, Rudeejay, joins Matchfy

Rudeejay, also known as Rudy Romanini, is one of the most renowned DJs and music producers in Italy and Europe. With over a decade of experience, Rudeejay has captivated millions with his mashups, remixes, and original productions, earning him a spot among the top names in the electronic dance music

Why silly songs are more successful than serious songs

Have you ever wondered why songs with lighthearted or downright silly lyrics often outperform serious, emotionally heavy tracks? There’s a psychological and cultural phenomenon behind this trend, and it’s rooted in how people engage with music on a personal and social level. Relatable experiences and emotional resonance At

How to generate fan loyalty as an independent artist and grow your brand

For independent artists, building fan loyalty is one of the most essential steps in turning casual listeners into a dedicated community that supports your music and your brand. Fans don’t just fall in love with your music—they connect with your brand, your story, and the value you bring

How to get your music heard: more than 200 million tracks are now on audio streaming services

There are currently over 200 million tracks available on audio streaming platforms, but nearly half of them struggle to find an audience! A new report from Luminate, released on January 15, 2025, sheds light on the growing issue of underperforming music in the streaming world. The numbers behind the problem

Ten Walls X Matchfy: Matchfy stars and event live partnership

We are thrilled to announce that Ten Walls, the globally renowned artist and producer, is now part of Matchfy Stars! This exciting collaboration means that you can submit your tracks to Ten Walls' exclusive playlist, opening doors to connect with one of the most iconic figures in electronic music. Who

Matchfy partners with EVEN: exclusive content for superfans

Making music in 2025 is more challenging than ever. With increasing competition and the difficulty of building a solid fanbase, artists often struggle with ineffective promotion tools and meager earnings from streaming services. To address these challenges, Matchfy has partnered with EVEN, a platform that allows superfans to purchase exclusive

Psychological strategies to convert listeners into fans

As an artist, converting casual listeners into loyal, engaged fans is a crucial step in building a sustainable music career. The key to achieving this lies in something deeper than simply getting more streams or views—it's about SELLING AN EXPERIENCE, NOT JUST MUSIC The power of experience over music:

Marco Ligabue joins Matchfy's music promotion community

Marco Ligabue, one of Italy's most beloved songwriters and performers, has joined Matchfy Stars, further strengthening his connection with his fans and the music community. Known for his heartfelt lyrics and captivating melodies, Marco has built a career that resonates with audiences of all ages. Now, with Matchfy Stars, he’

How to monetize your music with sync licensing

As an artist, trying to monetize your music through streaming platforms might not be as effective as you think. While it’s tempting to rely on streams to generate income, the reality is that it's becoming increasingly difficult to make a substantial profit that way. Instead, many artists are discovering

How to turn views into superfans: building your funnel as an artist

As an artist, converting views and listens into actual fans can be a challenging journey. But with the right strategy, you can make it happen. The secret? Building and utilizing a marketing funnel. This approach breaks down your strategy into three stages: Top of the Funnel, Middle of the Funnel,

Pippo Bravo drops new track "La Pampara"

Making waves once again in the Italian music scene, Pippo Bravo is back with his latest single, "La Pampara", a track that promises to electrify his audience with its bold beats and captivating energy. Known for pioneering the Dembow genre in Italy, Pippo Bravo continues to innovate and push boundaries,

Stop doing playlist promotion unless you do these three things

Many artists and managers believe that playlist placement is the ultimate key to success in music promotion. After all, seeing your song hit 100,000 streams from a playlist feels like a huge win. But the reality? It’s often not as impactful as it seems. Why playlist placement alone

The 5 best music promotion services you must try in 2025

Promoting your music effectively is a key challenge for independent artists and small labels. With 2025 just around the corner, music promotion services are offering increasingly targeted tools to help artists reach their audience and build a sustainable career. Here are the 5 best music promotion services you can’t

How to earn money with music: 8 current and proven ideas used by many

Transforming a love for music into a sustainable income is the dream of many artists. In today’s digital age, numerous platforms and opportunities make it possible to monetize your musical skills in innovative ways. For newcomers to the industry, it’s important to know that success doesn’t solely