From streams to strategy: how serious artists plan their year
Why streams stopped being a useful starting point For a long time, streams were treated as the ultimate proof of progress. More streams meant growth.…
Enrico Novazzi
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Why most artists will quit in 2026 (and how to make sure you’re not one of them)
The quiet exit no one talks about Most artists won’t quit in 2026 with a dramatic announcement. They’ll simply stop. They’ll release less often. The…
The real checklist before releasing a song in 2026
Why most releases fail before they even start By 2026, releasing a song is no longer the risky part. Releasing it unprepared is. Most independent ar…
The hidden power of music curators (and why you should talk to them more)
Why most artists misunderstand what curators actually do When artists think about music curators, they usually reduce them to one function: playlist…
TikTok for musicians in 2026: what will actually work next year
Why most TikTok advice is already outdated If you search for TikTok advice for musicians, you’ll mostly find recycled formulas: post every day, chase…
The 5 red flags that make curators ignore your song
Why most songs get ignored before they’re even played When artists talk about curators, they often imagine rejection happening after a careful listen…
Stop chasing playlists: the new growth model for independent artists
Why playlists stopped being the answer For years, playlists were presented as the ultimate growth lever. Get added, get streams, grow faster. That lo…
How to build your music career without waiting for a label
Why waiting became the biggest career risk For years, the traditional path felt clear: make great music, get noticed, sign with a label, then start b…