Why silly songs are more successful than serious songs
Have you ever wondered why songs with lighthearted or downright silly lyrics often outperform serious, emotionally heavy tracks? There’s a psychologic…
Enrico Novazzi
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How to generate fan loyalty as an independent artist and grow your brand
For independent artists, building fan loyalty is one of the most essential steps in turning casual listeners into a dedicated community that supports…
How to get your music heard: more than 200 million tracks are now on audio streaming services
There are currently over 200 million tracks available on audio streaming platforms, but nearly half of them struggle to find an audience! A new report…
Ten Walls X Matchfy: Matchfy stars and event live partnership
We are thrilled to announce that Ten Walls, the globally renowned artist and producer, is now part of Matchfy Stars! This exciting collaboration means…
Matchfy partners with EVEN: exclusive content for superfans
Making music in 2025 is more challenging than ever. With increasing competition and the difficulty of building a solid fanbase, artists often struggle…
Psychological strategies to convert listeners into fans
As an artist, converting casual listeners into loyal, engaged fans is a crucial step in building a sustainable music career. The key to achieving this…
Marco Ligabue joins Matchfy's music promotion community
Marco Ligabue, one of Italy's most beloved songwriters and performers, has joined Matchfy Stars, further strengthening his connection with his fan…
How to monetize your music with sync licensing
As an artist, trying to monetize your music through streaming platforms might not be as effective as you think. While it’s tempting to rely on streams…