Finding financial support as an independent musician or music professional can be challenging, but Europe offers numerous grants and funding opportunities to help artists develop their careers. Whether you're looking for support for an album release, a tour, a collaboration, or an educational program, various organizations and government initiatives provide

The use of bots to artificially inflate streams on Spotify is a sensitive topic. For many artists and agencies, it represents a shortcut to appear more popular than they really are—often even seen as a primary promotional method. But what does using bots on Spotify really mean, and how

In recent years, TikTok has become an essential channel for music promotion, offering a unique opportunity for visibility and growth for both emerging and established artists. However, even though TikTok promises rapid viral success, promoting a song on this platform comes with specific challenges and requires a targeted strategy to

Spotify has established itself as one of the most popular music streaming platforms globally, not only for its vast array of available tracks but also for the innovative features it offers to users. Among these, playlists play a crucial role, serving as an essential tool for discovering, organizing, and sharing

Nowadays, the topic of music promotion is still not very clear: many artists focus only on being added to the most popular editorial playlists, unaware that inclusion in these playlists actually provides only temporary benefits and overlooks some of the early steps of the journey. In fact, access to editorial

We’re thrilled to announce that Villabanks, one of the leading voices in the Italian rap scene, has joined the exclusive Matchfy Stars section! With his unique style and an impressive 3 million monthly listeners on Spotify, Villabanks continues to set the pace in Italian hip-hop. Now, you have the

In the dynamic realm of music curation, there are individuals whose passion and dedication set them apart, transforming playlists into captivating journeys. Today, we shine a spotlight on a playlist curator whose exceptional skills and commitment have earned them a well-deserved prize, making them an inspiration for artists, curators, and

In the digital age, playlists have become one of the primary tools for emerging artists to gain visibility and reach a wide audience. Being featured in highly listened-to playlists can lead to a significant increase in streams and fanbase. However, the competition is fierce, and artists need to adopt effective