How to become a TikTok musician in 2025

Breaking through as a musician in 2025 is harder than ever. Competition is fierce, opportunities are limited, and unless you're already an established artist or a session musician for a major name, building a career solely through live shows, teaching, and recording sessions is becoming increasingly stressful and frustrating.
The music industry has changed — and if you want to grow your musical project exponentially, you can’t afford to ignore social media.

Musician videos on YouTube have been around for years. Some took a comedic approach, others focused on education or covers. One thing is clear: they have transformed how people experience music, especially with the rise of TikTok.
That's why today we’re sharing a quick guide on how to become a TikTok musician in 2025.

Why you shouldn’t underestimate the power of becoming a music creator

There’s still a lot of (unjustified) hate among musicians towards those who perform on TikTok, often due to outdated social conventions or false beliefs. But in reality, becoming a TikTok music creator can open a lot of doors.

What happens when you embrace TikTok is that you blend two powerful worlds:

• Your passion for music
• The influence and reach of a content creator

This combination leads to new opportunities, such as:

• Being approached by music-related brands willing to pay you (sometimes surprisingly high amounts) to showcase or talk about their products.
• Networking with other musicians and creators, which can help you cross-promote and grow your audience.
• Gaining enough visibility to catch the attention of top artists who might hire you as a live or studio session musician.

It's not uncommon: many talented musicians who showcased their skills on social media have later become session players for major artists.

How to become a music creator

Before you dive into the world of music content creation, there are a few important things you should consider. These tips will help you approach your journey with the right mindset and set a strong foundation for your growth.

Define your project

Before you even create your TikTok profile, you need to be crystal clear about your project's goal and how you want to structure your page.

What type of content do you want to focus on? Comedy? Education? Music arrangements? Music production? Covers?

Having a clear direction from the start will save you time and help you attract the right audience.

Create a NEW TikTok profile

It might sound obvious, but it’s not: TikTok is very sensitive, and getting stuck at 0 views due to a silent shadowban can happen easily.
If possible, create a brand-new TikTok account with a new email dedicated to your music project.

Old profiles — especially those created years ago, abandoned, or filled with random content — are usually outside of TikTok’s radar.

They’re unlikely to match your new niche, making it extremely difficult (or almost impossible) to grow and reach the right audience.

To start strong, complete your profile with all the essential information: who you are, what you do, and a professional profile picture. Write a clear and engaging bio.

Keep in mind: you won’t be able to add external links (like a website or Linktree) until you reach at least 1,000 followers.

Train the algorithm before posting

Once you create a new profile, don’t start posting right away.
You need at least 10 days of consistent TikTok use to interact with new profiles and build a solid foundation for the algorithm.

In simple terms: TikTok needs time to understand what kind of videos you make and who they’re for. The content you see on your "For You" page will mostly reflect the audience TikTok will push your videos to.

If you plan to post music covers, but your For You page is filled with gardening videos, you're targeting the wrong crowd.

What should you do?

• Spend about 10 days following creators related to your music niche.
• Watch their videos completely, like them, and leave meaningful comments.
• Once you follow around 30 niche creators per day, start browsing TikTok mainly through your "Following" tab.
• Gradually return to the "For You" page. If you see unrelated content, tap "Not Interested" to teach the algorithm.

Be careful not to spam:

• Don’t follow hundreds of random profiles at once.
• Don’t like every video you see without intention.

TikTok is quick to detect spam-like behavior, and it might assume you're running bots — which could harm your account before you even start.

Create a content calendar and manage your contents

You've built your profile — now it’s ready and perfect to start posting.
From here on, it gets serious: you must be consistent.
Posting videos only “when you can” won’t get you anywhere.

The best strategy is to create a content calendar and plan your filming sessions.
A content calendar helps you organize:

• How many videos you'll post per week or month
• When exactly you'll publish them

You can use simple tools like Notion, Excel, or Google Calendar to set it up.

After that, block out a few full days just for filming and editing your videos.
Batch-creating content will save you a lot of time and help you stay consistent, even during busy weeks.

Time to post!

Congratulations — you’ve recorded and edited your videos! Now it’s time to publish them. We strongly recommend using a scheduling tool.
This way, you can set aside a small part of your day to plan when your videos will go live, saving you from having to manually post each one.

However, once your videos are scheduled, don’t disappear for the rest of the month. Keep interacting with other profiles:

• Watch and engage with videos
• Leave comments
• Share interesting content
• Reply to comments on your own posts

Staying active is key to keeping your profile alive and helping the TikTok algorithm favor your content.

Create your network

Once your project is up and running, it’s up to you to decide where it will go.
The beginning will be tough — no doubt about it — but don’t give up.

Keep pushing yourself to:

• Reach out to other creators for collaborations
• Engage actively with your fans
• Build a strong network of contacts

A solid network will help you grow both your profile and your career.

How to become a music creator in 2025: mistakes

Here are a few mistakes you should avoid if you want to maximize your chances of growing as a creator:

• Create for yourself, not to show off: Remember, you’re sharing your passion. If your only goal is to show off your skills or look down on others, you won’t get very far.
• Perfection doesn’t exist: Stop chasing perfection. If you aim to be perfect, you’ll never post anything. Focus on delivering quality content, of course, but don’t obsess over every small detail. Thousands (if not millions) of "imperfect" videos have gone viral.
• Listen to feedback — but not all of it: Constructive criticism is useful, but don’t listen to every single negative comment. When you put yourself out there, haters and critics are inevitable. Stay confident and don't waste energy on random people trying to bring you down. (Fun fact: real successful people usually don’t waste their time posting negative comments.)
• Never stop posting: As we said before, TikTok is extremely sensitive.
  Taking even a one-week break — especially at the beginning — can drastically hurt your reach for weeks, months, or even permanently. Keep the momentum going as long as you can.
• Don’t buy bots: Sure, big numbers look impressive, but buying fake followers or engagement is a trap. Bots can destroy your account's reputation and ruin months (or even years) of hard work.
• Don’t use TikTok randomly: Don’t scroll through TikTok aimlessly using your creator profile. If you start engaging with random content outside your niche, the algorithm will get confused and push your videos to the wrong audience, lowering your potential reach.

How to succeed on TikTok in 2025: Key tips

If you want to climb faster toward success on TikTok, here are a few important tips:

• Post A LOT: When you start, don't post less than 4 videos per week — that's the bare minimum to see real results.
  Keep in mind: full-time creators often post up to 3 videos a day!
• Create your signature style: There are countless music creators out there.
  You need to create your own signature or original format to stand out.
  People stop scrolling for something new — not for something they’ve seen a thousand times. If you just post another blurry guitar cover of "Stairway to Heaven" in a dark room (like I used to do), don’t expect great results.
• Focus on video quality: You don't need a $5,000 camera when you're starting out, but make sure your videos have decent audio and video quality.
  Also, pay attention to your setup: use well-lit, clean, and naturally colored spaces whenever possible.
• Stay on top of trends: Trends always open doors to more views — if you catch them at the right moment. As a music creator, you might not always replicate a trend exactly, but you have a superpower: reinvent the trend.
  Example: If a new Shrek 5 movie drops and TikTok explodes with Shrek memes, you could post a cover of the Shrek soundtrack rearranged in your style.

Take your music creator journey even further with Matchfy

If you're serious about becoming a creator, don't overlook Matchfy.
The platform connects you with other creators, opening up opportunities for collaborations and promotions.

And don't forget about Matchfy’s VIP Plan — a premium service that lets you run fully managed advertising campaigns tailored to your target audience, all handled by our team of experts.

Ready to take your music career to the next level?
Join Matchfy today and start growing your network and your audience!