Getting your track featured in a playlist is only the first step.
Many artists stop communicating once their song is accepted, or even worse, when it’s not. But long-term relationships with playlist curators can lead to repeated placements, new opportunities, and a stronger reputation within the music community.
If you’ve already pitched your track, this is the moment to shift from “promotion” to “connection.” Here’s how to do it the right way.
1. Thank first, ask later
Before you ask anything, show appreciation. Whether your track was added or not, a short and polite message goes a long way:
“Thank you for listening, I really appreciate your time and support.”
Curators receive hundreds of messages. A respectful tone immediately makes you stand out. Once you’ve expressed gratitude, you can naturally transition into a short question or comment to keep the conversation going.
2. Ask for feedback, not favors
Instead of asking why your song wasn’t added or when the next playlist update will be, try focusing on insights:
“Is there something you’d suggest improving for future releases?”
“Do you usually look for specific moods or genres at the moment?”
These questions open the door for a professional dialogue. They show that you care about growth, not just placement.
When you receive feedback, take notes and apply it. Curators remember artists who listen and evolve.
3. Keep them updated (without spamming)
One of the easiest ways to stay in touch is by sharing updates occasionally.
If you release new music, win a small award, or play at an interesting event, that’s a valid reason to reconnect:
“Hey [Name], I’ve just released a new track that follows the sound you liked in my last submission. Thought you might enjoy it.”
Keep it short, relevant, and spaced out. The goal is to remind them who you are, not to fill their inbox.
4. Ask about their playlists and goals
Curators are professionals too, often working hard to maintain engagement and find new talent. Asking about their work creates a two-way exchange:
“What kind of sound are you exploring next?”
“Do you take submissions for other playlists as well?”
“Is there a theme or mood you’re focusing on this month?”
These questions turn the conversation into collaboration. You might even discover they manage other playlists, work for a label, or collaborate with artists in your genre.
5. Be consistent on social media
Interaction doesn’t have to happen only through email.
Follow curators on their social platforms: like, comment, and share when it makes sense. That doesn’t mean overdoing it or appearing forced; it’s about staying visible in a genuine way.
Social media is where many relationships turn from “professional contact” into “real connection.”. If they see your name pop up regularly (without spam), they’ll remember you naturally when scouting for new music.
6. Keep your communication professional
Even when the tone is friendly, treat every curator as a professional partner.
Avoid sending private voice notes, random memes, or personal messages unrelated to music. Keep your profile link, press kit, and social media handles organized, make it easy for them to learn about you when they need to.
You want to be the artist who’s easy to reach, easy to understand, and pleasant to work with.
7. Use Matchfy to manage and grow your curator network
On Matchfy.io, every connection counts. The platform helps artists connect directly with verified curators, magazines, and industry professionals through a secure matching system.
After your first pitch, you can use your Matchfy dashboard to:
- Keep track of your active matches and conversations.
- Reconnect with curators you’ve already worked with.
- Access contact info and data about playlist performance.
And if you’re part of Matchfy Community, you can take it even further, exchanging feedback, joining professional campaigns, and connecting with curators who collaborate regularly with established labels and artists.
Instead of chasing dozens of random emails, you’re building a structured network that grows with you over time.
8. Be patient and play the long game
Curators are busy, and music trends shift fast. Sometimes you won’t get a reply, and that’s okay. Consistency and respect are what make a relationship last.
Keep releasing music, refining your craft, and showing genuine interest in the people who support your journey. Over time, you’ll notice the same curators coming back, recognizing your progress, and offering new opportunities.
That’s when you move from “pitching” to partnership.
Final Thoughts
Staying in touch with curators isn’t about pushing for more placements, it’s about building trust. Artists who understand this turn temporary exposure into lasting visibility.
With tools like Matchfy and its Matchfy Pro function, it’s easier than ever to manage your relationships, keep them active, and turn one successful pitch into an ongoing collaboration.
Because in today’s music world, the real win isn’t just being featured, it’s being remembered.
In an industry where everyone’s looking for attention, standing out is about how you connect. Matchfy gives you a way to do that: to meet curators, start real conversations, and build a network that lasts beyond a single release. Discover curators who align with your sound and chat directly with them on Matchfy, tap down below!