How to get your concerts featured on Spotify’s live events feed and boost your ticket sales

In today’s music world, streaming platforms like Spotify play a crucial role in connecting artists with fans. But what if you could go beyond just streams and playlists and actually use Spotify to get people to your live shows? That’s exactly what the Spotify Live Events Feed helps you do. If you're an independent artist or part of a band looking to grow your audience and sell more tickets, this feature can be a total game-changer.

In this guide, you’ll learn how to get your concerts listed on Spotify’s Live Events Feed, why it matters, and how to make the most of it to increase both your visibility and ticket sales.

Here's what we're going to talk about:

• What is Spotify's live events feed?
• Why should independent artists use the live events feed?
• How to get your concerts listed on Spotify
• How to make the most of your concert listings

What is Spotify’s live events feed?

Spotify’s Live Events Feed is a dedicated section within the app that highlights upcoming concerts and festivals for users based on their listening habits and location. Unlike traditional concert listings, this feed is personalized—so your event shows up in front of listeners who are most likely to be interested in your music.

Your shows can appear in several places within the app:

• The Live Events section (found under “Search”)
• On your Spotify artist profile
• Directly in the Now Playing screen while your songs are being played
• Via email notifications and push alerts sent to fans

This means you're not just randomly advertising shows—you’re reaching out to fans and potential fans at the right moment and place.

Why should independent artists use the live events feed?

If you're a rising artist, playing live is one of the best ways to grow your fan base, earn revenue, and create real-world connections. But getting people to your gigs isn’t easy. Social media platforms are crowded, and organic reach is limited unless you’re spending heavily on ads. That’s why Spotify’s Live Events Feed is so powerful—it promotes your concerts for free to users already interested in your genre or style.

Here are some of the biggest advantages:

1. Reach fans who already like you

Spotify analyzes listener behavior and promotes your concerts to people who stream your music regularly or follow your profile. It’s targeted promotion that works—because these are the people most likely to buy tickets.

2. Get discovered by new listeners

Even if someone hasn’t heard of you yet, they might discover your music and upcoming show if they’re listening to artists with a similar sound. This is a great way to gain new fans, especially when playing in unfamiliar cities.

3. Seamless ticket integration

Spotify works with several major ticketing platforms like Ticketmaster, Eventbrite, and DICE to make sure users can buy tickets with just a few taps. Less friction = more conversions.

4. Useful insights and data

Once your shows are listed, you can see how many people viewed them and where the most interest is coming from. These analytics can guide your future tour plans and marketing strategy.

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How to get your concerts listed on Spotify

Spotify doesn’t allow artists to manually upload their concert dates directly to the Live Events Feed. Instead, it pulls data from official ticketing partners. To make sure your shows appear in the feed, you need to follow one of these two methods:

Option 1: Use Bandsintown and connect it to Spotify

This is one of the simplest and most popular ways to get listed. Here’s what you need to do:

• Create or log in to your Bandsintown for Artists account.
• Add your upcoming concerts to your profile.
• Link your Bandsintown account to your Spotify for Artists dashboard.

Once connected, every event you publish on Bandsintown will automatically show up on your Spotify artist page and in the Live Events Feed. It’s especially useful if you’re doing small tours or DIY gigs without a major promoter.

Option 2: Sell tickets through Spotify’s official partners

If you’re working with a larger promoter or selling tickets through a recognized platform, chances are your events are already eligible to appear in the feed. Spotify currently supports these ticketing partners:

• Ticketmaster
• Eventbrite
• DICE
• AXS
• SeeTickets
• Songkick
• Stager (especially for European/independent events)

All you need to do is make sure the concert is properly listed with one of these providers and that your artist metadata matches your Spotify profile. The system will take care of the rest.

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How to make the most of your concert listings

Getting your shows listed is only the first step. To really make an impact and drive more ticket sales, you’ll want to support your listings with smart promotional tactics. Here are a few strategies:

Highlight shows using “Artist Pick”

On your Spotify artist profile, use the “Artist Pick” feature to showcase your next live show or tour. This pins the event right at the top of your profile, making it one of the first things fans see.

Share your event on social media

Once your concert appears on Spotify, grab the link and share it across your social media platforms. Direct people to the Spotify event page, which looks clean, is mobile-friendly, and lets fans buy tickets easily.

Upload a canvas or teaser clip

Create a short video (Canvas) that hints at your upcoming show—maybe a clip from rehearsals, a past concert, or behind-the-scenes content. When fans stream your music, they’ll see this on the Now Playing screen.

Keep your profile updated

An active, professional-looking artist profile helps build trust with new fans. Add high-quality photos, update your bio, and keep your playlists fresh. This makes your concert listing more credible and appealing.

If you're looking to take full advantage of Spotify’s live events feed, Matchfy can help you build the momentum you need to fill those venues. From strategic Spotify playlist placements that boost your visibility and monthly listeners, to targeted social media campaigns designed to promote your upcoming shows to the right audience, Matchfy empowers independent artists to grow sustainably. By increasing your reach both on and off Spotify, you'll not only improve your chances of getting noticed in the live events feed, but also connect with real fans who are ready to buy tickets and show up for your next gig.

Conclusions

In a music industry where visibility is everything, Spotify’s Live Events Feed offers a powerful way for independent artists to turn streams into real-life audiences. By getting your concerts listed and taking advantage of Spotify’s targeted promotion, you can connect directly with fans who already love your music and attract new ones along the way. But listing your shows is just the beginning.

To truly maximize the potential of this feature, you need to support it with smart, consistent promotion. That’s where Matchfy comes in. With expertly curated Spotify playlist placements and data-driven social media campaigns, Matchfy helps you boost your presence, grow your audience, and drive more ticket sales. Whether you're preparing for your next gig or aiming for a spot on a major festival stage, Matchfy gives you the tools to reach the right listeners—and turn them into real fans who show up when it counts.