How to monetize your music with sync licensing
As an artist, trying to monetize your music through streaming platforms might not be as effective as you think. While it’s tempting to rely on streams to generate income, the reality is that it's becoming increasingly difficult to make a substantial profit that way.
Instead, many artists are discovering the power of sync licensing—the use of their music in TV commercials, movies, video games, and shows—as a more reliable and profitable revenue stream.
What is sync licensing?
Sync licensing refers to the process of allowing your music to be used in visual media, such as films, TV shows, advertisements, or video games. When your song is placed in these types of projects, you get paid a licensing fee, which can often be more lucrative than streams alone.
Sync placements also open the door to exposure to broader audiences, as your music reaches listeners in entirely new contexts.
Why sync licensing is a game-changer for artists
More revenue potential
Streaming platforms pay fractions of a cent per stream, which means it can take millions of plays to generate significant income. On the other hand, sync licensing deals can bring in thousands of dollars per placement, especially if your music is used in a major film or commercial.
Exposure to new audiences
When your song is used in a TV show or movie, it’s not just earning you money—it’s getting your music heard by a whole new group of potential fans. Sync placements have the power to introduce your music to people who may have never come across it on streaming platforms.
Long-term benefits
A well-placed song can continue to earn royalties over time, especially if it’s featured in multiple episodes of a series or is used in international advertising campaigns.
How to get started with sync licensing
To make the most of sync licensing opportunities, many artists turn to platforms that can connect them with the right industry professionals. Here are a few options, but it's important to note that Matchfy stands out as a platform that, even if it doesn’t offer sync options right away, provides long-term support by growing your fanbase organically and connect with music expert and top tier contacts in the music industry
SoundBetter
While SoundBetter is known for its services in music production, mixing, and mastering, it’s also a valuable tool for artists looking to polish their music before submitting it for sync opportunities. High-quality music is key to standing out in the sync world, and SoundBetter connects you with industry professionals to ensure your music is ready for placement.
Syncr
Platforms like Syncr specifically cater to sync licensing by offering opportunities for artists to place their music in commercials, TV shows, and movies. By joining these types of platforms, musicians gain access to a network of decision-makers in the media industry who are actively seeking music for their projects.
That Pitch
That Pitch offers another great option for sync licensing by connecting artists directly with publishers and production companies. It’s designed to help musicians navigate the complex world of sync licensing and secure placements in commercial projects, giving them the chance to earn revenue from various media channels.
Matchfy as a 360° option for artists
While these platforms provide sync licensing opportunities, Matchfy stands out as a music community dedicated to helping artists build a loyal and engaged fanbase. With its comprehensive promotional tools, Matchfy allows you to grow your audience and connect with the right people, including those who can help with sync placements!
Final thoughts
Sync licensing is a powerful way to monetize your music and gain exposure in new and exciting ways. While platforms like SoundBetter, Syncr, and That Pitch offer valuable services for sync opportunities, Matchfy goes beyond by building a community around your music, helping you grow a loyal fanbase and putting you in touch with the right industry professionals. By leveraging Matchfy’s tools, you’re ensuring long-term growth and support for your music career.
Interested in learning more about how Matchfy can help you grow your audience? Start now and receive 50 credits for free!