Matchfy partners with EVEN: exclusive content for superfans

Jan 30, 2025

Making music in 2025 is more challenging than ever. With increasing competition and the difficulty of building a solid fanbase, artists often struggle with ineffective promotion tools and meager earnings from streaming services.

To address these challenges, Matchfy has partnered with EVEN, a platform that allows superfans to purchase exclusive content from their favorite artists.


The goal of Matchfy

Matchfy’s mission is clear: to help emerging artists worldwide find their place in the music industry, create meaningful connections, and share their art.

This partnership with EVEN marks a significant step in making music careers more accessible and sustainable for talented artists.

What is EVEN?

Here's the updated blog piece incorporating the key messaging points:


What is EVEN?

EVEN is an exclusive platform where artists, after an approval process, can sell unique content to their fans, such as:

  • Signed CDs
  • Early access to music
  • Exclusive videos
  • Live performances, unreleased tracks, and more

These offerings give fans something special that casual listeners don’t have access to.

Key Benefits for Artists on EVEN

Artists using Matchfy can take advantage of EVEN’s access points to elevate their careers:

  • Skip the line – Sign up directly with EVEN, no waitlist, no hassle.
  • Amplify your releases – Get marketing and creative support to maximize reach.
  • Own your fan data & get paid daily – Gain full control over your audience and earnings.
  • Build real connections – Engage directly with fans through community tools.

With EVEN, artists not only unlock new revenue streams but also create deeper and more meaningful connections with their audience.

EVEN landing page

Why EVEN matters

EVEN operates on a powerful and simple idea: "buy the art from the artist." The key to building a loyal fanbase is connecting with and engaging your audience.

Offering exclusive content is one of the most effective ways to turn listeners into fans, and fans into superfans. Why?

  1. Fans feel valued: They’re not just another listener but part of a select, privileged group.
  2. It builds authenticity: Fans relate to the artist, seeing them as an inspiration and a role model.
  3. It boosts income: Selling exclusive content provides a sustainable way to increase earnings.

EVEN by the numbers

EVEN has proven to significantly boost artists’ income. Take LaRussell as an example:

  • Before EVEN, he earned $30k from streaming.
  • In his first week on EVEN, he made over $68k.
  • Within a month, he earned more than $95k, which is equivalent to 30 million streams and about 6 million fans on Spotify.
EVEN case study: LaRussell

In addition to the revenue, LaRussell gained:

  • Support from editorial playlists.
  • Access to over 4k pieces of fan data (emails, phone numbers, locations, and social media profiles).

Why use Matchfy with EVEN?

Access to EVEN isn’t immediate and requires an approval process. Matchfy lets you skip this step and start selling exclusive content right away, as long as you have an active subscription.

With Matchfy, you can:

  • Connect with music industry professionals.
  • Launch personalized ADV campaigns on social media.
  • Promote your music organically without bots, using private playlists.

Matchfy + EVEN: the perfect combination for artists

With Matchfy, you can build your fanbase and spread your artistic message. With EVEN, you turn fans into superfans by offering exclusive content and earning what you truly deserve for your talent.

Try EVEN now by clicking the button below. If you have an active Matchfy plan, you can get started immediately without waiting for approval!