Music promotion tip no one is talking about: YouTube lyric videos
One of the best-known music promotion techniques is surely playlisting: you send a song to a playlist, hoping some people will listen to it and maybe increase your streams.
Let’s be honest: playlisting alone isn’t enough.
First, it’s extremely competitive. Curators receive thousands of submissions daily, and even if you get accepted, being in a playlist doesn’t guarantee engagement or long-term growth.
Second, playlists don’t necessarily help you build a fanbase—listeners might enjoy your song but never remember your name and never save your song.
Other common strategies include promotional campaigns on TikTok and Instagram or running ads on your YouTube video.
Speaking of YouTube, there’s a powerful promotion tip that most artists don’t know about:
Submit your music to YouTube channels that showcase music and lyric videos
These channels already have an active audience with millions of followers and views, and they are always looking for new music to feature on their channel.
When they upload a video featuring your song, you can gain exposure to their subscribers, potentially increasing your fanbase and boosting your presence online.
Why does this work?
There are many people who follow different YouTube channels that showcase music, each with very different needs. Some want to discover new music, some use these channels for the gym, others use them for studying and look for a more relaxed and chill mood, and so on.
Lyric and music videos have a dedicated audience divided into multiple genres and people who enjoy discovering new songs in this format. YouTube’s algorithm favors videos that get high engagement, so if people interact with the lyric video, YouTube is more likely to recommend it to others.
How can you get your song featured?
- Research the right channels: look for YouTube channels that post lyric videos in your genre and have an engaged audience.
- Reach out professionally: send them a message with a short introduction, your song link, and why it fits their channel. These types of channels receive all kinds of requests every day. Keep it professional.
- Offer value: some channels may charge a fee, while others just need good music. Be clear about what you’re offering and what you expect.
This is one of many music promotion strategies that can give your music an extra push without relying solely on playlists or ads. If you’ve never considered it before, now is the time to try.
Since we're very nice, you will find a list of YouTube channels that you may try sending your request to!
Find a list of YouTube Channels:
These were just some of the many channels that showcase artists' music online. Of course, you can find many more. If you're interested in reaching out to other creators and professionals in the music industry, Matchfy provides you with a database of influencers, radio stations, and magazines that you can contact to submit your music. Click below to start sending your music and expand your network.