How to stop wasting releases and start building a catalog
Why most releases disappear instead of compounding Most artists release songs as isolated events. A track drops, a bit of promotion happens, then att…
What successful indie artists do differently at the start of the year
Why January quietly decides the rest of the year For most artists, the start of the year feels symbolic. New goals, new energy, new promises. For suc…
Why consistency beats talent in today’s music industry
Talent is everywhere, progress isn’t Every day, thousands of talented artists upload music that never goes anywhere. The gap between ability and resu…
How to turn one release into long-term momentum
Why most releases stop too early For most artists, a release follows the same pattern: weeks of anticipation, a short burst of activity on release da…
The difference between artists who grow and artists who stagnate
Growth doesn’t look like talent anymore When artists look at others who are growing, the assumption is usually the same: they must be more talented.…
Why your music isn’t the problem (your process is)
The uncomfortable truth most artists avoid When progress stalls, the first thing artists question is their music. The mix isn’t good enough. The song…
The myth of being “discovered” in 2026
Why “discovery” became a comforting illusion Ask most independent artists what they’re waiting for, and the answer is often the same: to be discovere…
From streams to strategy: how serious artists plan their year
Why streams stopped being a useful starting point For a long time, streams were treated as the ultimate proof of progress. More streams meant growth.…