How to turn views into superfans: building your funnel as an artist

As an artist, converting views and listens into actual fans can be a challenging journey. But with the right strategy, you can make it happen. The secret? Building and utilizing a marketing funnel. This approach breaks down your strategy into three stages: Top of the Funnel, Middle of the Funnel,

Pippo Bravo drops new track "La Pampara"

Making waves once again in the Italian music scene, Pippo Bravo is back with his latest single, "La Pampara", a track that promises to electrify his audience with its bold beats and captivating energy. Known for pioneering the Dembow genre in Italy, Pippo Bravo continues to innovate and push boundaries,

Stop doing playlist promotion unless you do these three things

Many artists and managers believe that playlist placement is the ultimate key to success in music promotion. After all, seeing your song hit 100,000 streams from a playlist feels like a huge win. But the reality? It’s often not as impactful as it seems. Why playlist placement alone

The 5 best music promotion services you must try in 2025

Promoting your music effectively is a key challenge for independent artists and small labels. With 2025 just around the corner, music promotion services are offering increasingly targeted tools to help artists reach their audience and build a sustainable career. Here are the 5 best music promotion services you can’t

How to earn money with music: 8 current and proven ideas used by many

Transforming a love for music into a sustainable income is the dream of many artists. In today’s digital age, numerous platforms and opportunities make it possible to monetize your musical skills in innovative ways. For newcomers to the industry, it’s important to know that success doesn’t solely

Here's why many don't become famous in music: mistakes made by 90% of emerging artists

How many times have you heard someone say, "I have talent, but I can't break through"? The truth is, in today's world, talent alone isn't enough. Breaking into the music industry requires strategy, planning, and avoiding certain mistakes that can sabotage your career. Here are the main reasons many artists

Edoardo Baroni: a life dedicated to jazz guitar

On the occasion of the release of his new album By Heart, we had the opportunity to interview Edoardo Baroni, a talented jazz guitarist who shared his musical journey with us, from his beginnings with electric guitar to his latest productions. The beginnings: metal and jazz Edoardo started playing guitar

Here's what to do if you want to break through in music in 2025

Breaking into the music industry has never been easy, and in 2025, with an increasingly saturated and competitive landscape, there’s one crucial element that can make a difference: superfans. We’re not talking about casual listeners, but a small, devoted circle of fans who can elevate an artist’s

The 5 best music distribution services to try in 2025

Music distribution is one of the main challenges for independent artists and emerging labels. An effective distribution service can make all the difference, ensuring visibility, access to major digital stores, and, in some cases, promotional tools. With an ever-evolving landscape, some platforms stand out in 2025 for their unique offerings

How to protect musical creativity from AI: Dolby Atmos will be a solution

In today’s music industry, where generative AI continues to evolve, sound quality and creative control remain essential aspects, made possible by advanced technologies like Dolby Atmos. This revolutionary sound technology refocuses on human capability to shape sound in an artistic and immersive way, preserving the role of the producer

Will AI ruin music?

For some time now, generative AI has been a hot topic, and this trend has entered the music scene as well. On one hand, these technologies are making music more accessible to newcomers, enabling them to explore new forms of expression. On the other, they’re generating a surplus of

Matchfy partners with LiveMoment to strengthen the artist community

We’re excited to announce a new partnership between Matchfy and Live Moment, two platforms united by a shared goal: empowering artists with more tools to share their music and reach a wider audience. This collaboration marks a significant step toward building a stronger music and cultural community, offering unique

Why do people buy fake streams?

The use of bots to artificially inflate streams on Spotify is a sensitive topic. For many artists and agencies, it represents a shortcut to appear more popular than they really are—often even seen as a primary promotional method. But what does using bots on Spotify really mean, and how

How many videos do I need to go viral with a TikTok sound?

In recent years, TikTok has become an essential channel for music promotion, offering a unique opportunity for visibility and growth for both emerging and established artists. However, even though TikTok promises rapid viral success, promoting a song on this platform comes with specific challenges and requires a targeted strategy to

Types of playlists on Spotify: boost your algorithm with this trick

Spotify has established itself as one of the most popular music streaming platforms globally, not only for its vast array of available tracks but also for the innovative features it offers to users. Among these, playlists play a crucial role, serving as an essential tool for discovering, organizing, and sharing

Why Spotify Private Playlists are Crucial for Music Promotion and Artist Success

Nowadays, the topic of music promotion is still not very clear: many artists focus only on being added to the most popular editorial playlists, unaware that inclusion in these playlists actually provides only temporary benefits and overlooks some of the early steps of the journey. In fact, access to editorial

How to increase your playlists visibility with this Spotify SEO trick

Spotify is the largest music streaming platform in the world, and the main goal of playlist curators is to reach the widest audience possible and increase visibility. For this reason, following this set of tips will be helpful. The aim of this guide is to show you how to optimize

Villabanks Enters Matchfy Stars: Send Him Your Tracks Now!

We’re thrilled to announce that Villabanks, one of the leading voices in the Italian rap scene, has joined the exclusive Matchfy Stars section! With his unique style and an impressive 3 million monthly listeners on Spotify, Villabanks continues to set the pace in Italian hip-hop. Now, you have the

Pippo Bravo: Dembow in the Italian Music Scene is now on Matchfy Stars

Standing out in the Italian music scene with a distinctive and innovative style is no easy feat. Yet, Pippo Bravo, the stage name of Gabriele Tucconi, has managed to do just that, becoming one of the pioneers of Dembow in Italy. Born in 1995 and raised in Olbia, Sardinia, Pippo

Release Checklist: All you need to Know

As you approach the release of a song or album, the preparation phase is crucial for ensuring success. Every artist, regardless of experience, must follow key steps to transition from a rushed process to a well-planned release. However, identifying these steps and important details can be challenging. To help, Matchfy

How to create a Pre-save link for your next release

For an artist, releasing a new song is one of the most exciting and critical moments: in a crowded and ever-changing music market, how can you ensure your fans are prepared to listen to your new music the moment it’s available? The answer lies in pre-saving: a tool that

Why is new music Released on Fridays?

The music industry has seen many transformations over the years, particularly in how new music is released and promoted, for instance: what was once a standard Tuesday release in the United States has shifted to a global release day on Fridays. This change has prompted record labels and artists to

How Do You Earn Gold, Platinum, and Diamond Records?

The music industry is characterized by a multitude of artists and genres competing to capture the audience's attention. In this highly competitive landscape, the certification of record sales has proven to be an indicator of an artist's success and their impact on the music scene. However, it is important to

How to Send your Music to Magazines

Magazine features are crucial for independent music artists because they can help you increasing your visibility and notoriety, but there are also some other crucial reasons. Gaining notoriety through media features can be one of the most effective ways to build a reputation. The more an artist is mentioned and

How to Enter Spotify's Editorial Playlists

Nowadays, it’s really hard for artists to enter editorial playlists, which represents the ones created directly by streaming platforms, that helps reaching a wider audience. What is an editorial playlist? This kind of playlists are directly managed by expert curators of the Spotify Team: they’re based on different