How to protect musical creativity from AI: Dolby Atmos will be a solution

In today’s music industry, where generative AI continues to evolve, sound quality and creative control remain essential aspects, made possible by advanced technologies like Dolby Atmos. This revolutionary sound technology refocuses on human capability to shape sound in an artistic and immersive way, preserving the role of the producer

Will AI ruin music?

For some time now, generative AI has been a hot topic, and this trend has entered the music scene as well. On one hand, these technologies are making music more accessible to newcomers, enabling them to explore new forms of expression. On the other, they’re generating a surplus of

Matchfy partners with LiveMoment to strengthen the artist community

We’re excited to announce a new partnership between Matchfy and Live Moment, two platforms united by a shared goal: empowering artists with more tools to share their music and reach a wider audience. This collaboration marks a significant step toward building a stronger music and cultural community, offering unique

Why do people buy fake streams?

The use of bots to artificially inflate streams on Spotify is a sensitive topic. For many artists and agencies, it represents a shortcut to appear more popular than they really are—often even seen as a primary promotional method. But what does using bots on Spotify really mean, and how

How many videos do I need to go viral with a TikTok sound?

In recent years, TikTok has become an essential channel for music promotion, offering a unique opportunity for visibility and growth for both emerging and established artists. However, even though TikTok promises rapid viral success, promoting a song on this platform comes with specific challenges and requires a targeted strategy to

Types of playlists on Spotify: boost your algorithm with this trick

Spotify has established itself as one of the most popular music streaming platforms globally, not only for its vast array of available tracks but also for the innovative features it offers to users. Among these, playlists play a crucial role, serving as an essential tool for discovering, organizing, and sharing

Why Spotify Private Playlists are Crucial for Music Promotion and Artist Success

Nowadays, the topic of music promotion is still not very clear: many artists focus only on being added to the most popular editorial playlists, unaware that inclusion in these playlists actually provides only temporary benefits and overlooks some of the early steps of the journey. In fact, access to editorial

How to increase your playlists visibility with this Spotify SEO trick

Spotify is the largest music streaming platform in the world, and the main goal of playlist curators is to reach the widest audience possible and increase visibility. For this reason, following this set of tips will be helpful. The aim of this guide is to show you how to optimize

Villabanks Enters Matchfy Stars: Send Him Your Tracks Now!

We’re thrilled to announce that Villabanks, one of the leading voices in the Italian rap scene, has joined the exclusive Matchfy Stars section! With his unique style and an impressive 3 million monthly listeners on Spotify, Villabanks continues to set the pace in Italian hip-hop. Now, you have the

Pippo Bravo: Dembow in the Italian Music Scene is now on Matchfy Stars

Standing out in the Italian music scene with a distinctive and innovative style is no easy feat. Yet, Pippo Bravo, the stage name of Gabriele Tucconi, has managed to do just that, becoming one of the pioneers of Dembow in Italy. Born in 1995 and raised in Olbia, Sardinia, Pippo

Release Checklist: All you need to Know

As you approach the release of a song or album, the preparation phase is crucial for ensuring success. Every artist, regardless of experience, must follow key steps to transition from a rushed process to a well-planned release. However, identifying these steps and important details can be challenging. To help, Matchfy

How to create a Pre-save link for your next release

For an artist, releasing a new song is one of the most exciting and critical moments: in a crowded and ever-changing music market, how can you ensure your fans are prepared to listen to your new music the moment it’s available? The answer lies in pre-saving: a tool that

Why is new music Released on Fridays?

The music industry has seen many transformations over the years, particularly in how new music is released and promoted, for instance: what was once a standard Tuesday release in the United States has shifted to a global release day on Fridays. This change has prompted record labels and artists to

How Do You Earn Gold, Platinum, and Diamond Records?

The music industry is characterized by a multitude of artists and genres competing to capture the audience's attention. In this highly competitive landscape, the certification of record sales has proven to be an indicator of an artist's success and their impact on the music scene. However, it is important to

How to Send your Music to Magazines

Magazine features are crucial for independent music artists because they can help you increasing your visibility and notoriety, but there are also some other crucial reasons. Gaining notoriety through media features can be one of the most effective ways to build a reputation. The more an artist is mentioned and

How to Enter Spotify's Editorial Playlists

Nowadays, it’s really hard for artists to enter editorial playlists, which represents the ones created directly by streaming platforms, that helps reaching a wider audience. What is an editorial playlist? This kind of playlists are directly managed by expert curators of the Spotify Team: they’re based on different

How to Promote your music on Spotify, TikTok and Youtube all at once

In the crowded music industry, standing out requires strategic promotion. In order to do this, promoting only on Spotify isn't enough! You need to be everywhere in order to reach more people and new fans! There's why at Matchfy's we've created a complete promotion pack! Matchfy’s VIP Promotion Plan

This Curator has been awarded by Matchfy - Giacomo Armonico is Curator of the Month

Since the month is about to end, Matchfy decided to reward a new curator: in fact Giacomo Armonico is the New Curator of the Month, he distinguished himself for his approach to his playlists his dedication. Our Team had the chance to ask him some questions about his relationship with

The Impact of Social Media on Your Music Career

With the development of social media, particularly TikTok and Instagram, the music world has also been significantly influenced. Thanks to the global spread of content, many artists have reached the peak of their careers through the exposure of their songs on these platforms. In this article, we will explain how

How to Monetize Your Music: How the music industry work

What Are Music Copyrights? Music copyrights are the earnings received by music creators when their compositions are used by third parties. When your music is played on streaming platforms, radio stations, or TV channels, you should receive the corresponding copyright royalties. Producing music requires significant time and resources, so it's

Mamacita, owned by Andrea Pellizzari, has been awarded Curator Of The Month

We are pleased to announce that Mamacita, owned by Andrea Pellizzari, is the Curator of the Month! As a reward for his dedication and commitment, we have decided to award him with a music promotion. Who is Andrea Pellizzari? Andrea Pellizzari is a cornerstone of the Italian music scene. His

The Fake Beliefs About Promotion Through Playlist

In the last few years, playlists have radically transformed our approach to listening to and discovering music. These curated lists of songs have become an invaluable resource not only for music enthusiasts but also for emerging artists eager to make their mark in the music scene. Playlists have long been

Everything You Need to Know About Spotify's Recommendation Algorithm

For an artist, breaking through on Spotify can be a really challenging. With millions of tracks on the platform, standing out becomes a daunting task. However, understanding how Spotify's recommendation algorithm works can be a powerful tool to increase the chances of getting your music discovered by the right audience.

This Curator has been awarded by Matchfy - MusicaTok is Curator of the Month

In the world of digital music, the role of playlist curator is assuming increasing importance. One of these curators, who has chosen to use the music promotion platform Matchfy, is MusicaTok, who has distinguished himself especially for his dedication and expertise in the field. We had the opportunity to interview

How Music Distribution Works: Key Considerations for Your Next Release

Music distribution is not merely a procedural step in an artist's journey; it is the gateway to reaching audiences far and wide, and its effective execution can spell the difference between obscurity and stardom, particularly for emerging talents. In this digital age, where the consumption of music is predominantly through