Matchfy reaches 100,000 users: a new step in digital music promotion

We’re thrilled to officially announce that Matchfy has reached 100,000 users worldwide! This incredible milestone represents not just a numerical achievement, but a significant step in our ongoing mission to transform the way artists promote their music in the digital age.

From the very beginning, our goal has been clear: to build a powerful, easy-to-use platform that empowers musicians and creators by enhancing their visibility across Spotify, TikTok, YouTube, Instagram, and other key digital channels. The 100K milestone isn’t just a figure—it’s a reflection of a growing global community, valuable partnerships, and innovative tools built with artists in mind.

Matchfy's history

Founded with the goal of simplifying music promotion for independent artists and industry professionals, Matchfy is an innovative startup that has successfully addressed a key need in the music market: gaining real, targeted visibility in an ecosystem increasingly dominated by the algorithms of streaming platforms and social media.

Created by an Italian team with international experience, Matchfy has, in just a few years, built a platform that now connects thousands of artists, playlist curators, influencers, and music marketing professionals.

Since its launch, Matchfy has stood out for its data-driven approach and its smart use of artificial intelligence applied to music promotion. The recent €2 million funding round marks a pivotal moment in its growth—an injection of confidence that confirms the strength of the project and the growing interest in technological solutions that simplify and enhance promotional strategies for artists in the digital era.

Discover more about our funding and how it helped us grow on our blog!

From an emerging platform to an industry benchmark, Matchfy continues to evolve, focusing on innovation, international expansion, and community building to become the ultimate solution for anyone looking to promote music online in an effective, transparent, and scalable way.

What We’ve Achieved So Far

Spotify integration: algorithmic music promotion that works

One of our most important accomplishments is our deep integration with Spotify’s ecosystem. Thanks to this, artists using Matchfy can now benefit from algorithmic playlist promotion, improving their chances of getting noticed by curators, fans, and editorial teams.

Whether you’re aiming for personalized radio, palylists placements, or more, Matchfy is your ally in mastering the Spotify algorithm.

Influencer marketing: partnering with TikTokers, creators, and media channels

Our growth has also been driven by collaborations with some of the industry’s top influencers and content creators. By partnering with TikTok influencers, music bloggers, and online media outlets, Matchfy offers artists much more than streaming support—we provide integrated marketing campaigns that help musicians break through the noise and reach real audiences.

In today’s digital music landscape, TikTok for musicians is more important than ever, and Matchfy helps you leverage this powerful platform to generate viral visibility and increase fan engagement.

A constantly evolving platform

We believe technology should serve creativity. That’s why we’re continuously improving our platform based on feedback from our users. With recent updates to our interface and functionality, Matchfy is faster, smarter, and more intuitive than ever before.

Whether you're tracking campaign performance, accessing detailed analytics, or launching a multi-channel music promotion strategy, everything is built to enhance your workflow and make promotion a natural extension of your creative process.

Matchfy Pro and Matchfy Stars

To further support our community, we’ve launched Matchfy Pro and Matchfy Stars—two advanced services tailored for musicians looking to scale their promotion.

• Matchfy Pro offers premium campaign management tools, customizable strategies, and access to detailed analytics.
• Matchfy Stars delivers next-level visibility with personalized promotion, curated placements, and direct communication with our strategic team.

These new features are designed to help artists unlock the full potential of their music and gain real traction in the music industry.

A community of artists and curators

With over 10 million playlists accessible through our platform, the Matchfy community is more than a network—it’s a movement. Artists can submit their music to private playlists, connect with curators, and receive organic support from fellow musicians and fans.

We take pride in offering an authentic space where real fans meet real artists, and where emerging talents have the tools and exposure they need to grow their audience.

It’s not about vanity metrics—it’s about real impact.

The VIP Plan: full-service promotion across Spotify, TikTok, Instagram, and YouTube

For those looking to go even further, our VIP Plan offers a comprehensive, multi-channel promotional solution. Artists benefit from automated algorithmic promotion across Spotify, TikTok, YouTube, and Instagram—all without having to learn complex marketing strategies.

With the VIP Plan, artists can focus on what they do best: making music. Meanwhile, our team handles everything from audience targeting and playlist pitching to influencer outreach and campaign optimization.

Thank you for being part of this journey

Reaching 100,000 users is a remarkable achievement, and it would not have been possible without the trust and dedication of our artists, curators, creators, and partners. Every stream, every playlist add, every successful campaign launched on Matchfy has contributed to this moment—and we are deeply grateful.

But we’re not stopping here. Our mission continues, and we’re more committed than ever to building the future of music promotion—one artist, one track, one campaign at a time.

Thank you for trusting Matchfy with your journey.