As an artist, converting casual listeners into loyal, engaged fans is a crucial step in building a sustainable music career. The key to achieving this lies in something deeper than simply getting more streams or views—it's about SELLING AN EXPERIENCE, NOT JUST MUSIC The power of experience over music:

Marco Ligabue, one of Italy's most beloved songwriters and performers, has joined Matchfy Stars, further strengthening his connection with his fans and the music community. Known for his heartfelt lyrics and captivating melodies, Marco has built a career that resonates with audiences of all ages. Now, with Matchfy Stars, he’

As an artist, trying to monetize your music through streaming platforms might not be as effective as you think. While it’s tempting to rely on streams to generate income, the reality is that it's becoming increasingly difficult to make a substantial profit that way. Instead, many artists are discovering

As an artist, converting views and listens into actual fans can be a challenging journey. But with the right strategy, you can make it happen. The secret? Building and utilizing a marketing funnel. This approach breaks down your strategy into three stages: Top of the Funnel, Middle of the Funnel,

Making waves once again in the Italian music scene, Pippo Bravo is back with his latest single, "La Pampara", a track that promises to electrify his audience with its bold beats and captivating energy. Known for pioneering the Dembow genre in Italy, Pippo Bravo continues to innovate and push boundaries,

Many artists and managers believe that playlist placement is the ultimate key to success in music promotion. After all, seeing your song hit 100,000 streams from a playlist feels like a huge win. But the reality? It’s often not as impactful as it seems. Why playlist placement alone

Promoting your music effectively is a key challenge for independent artists and small labels. With 2025 just around the corner, music promotion services are offering increasingly targeted tools to help artists reach their audience and build a sustainable career. Here are the 5 best music promotion services you can’t

Transforming a love for music into a sustainable income is the dream of many artists. In today’s digital age, numerous platforms and opportunities make it possible to monetize your musical skills in innovative ways. For newcomers to the industry, it’s important to know that success doesn’t solely

How many times have you heard someone say, "I have talent, but I can't break through"? The truth is, in today's world, talent alone isn't enough. Breaking into the music industry requires strategy, planning, and avoiding certain mistakes that can sabotage your career. Here are the main reasons many artists

On the occasion of the release of his new album By Heart, we had the opportunity to interview Edoardo Baroni, a talented jazz guitarist who shared his musical journey with us, from his beginnings with electric guitar to his latest productions. The beginnings: metal and jazz Edoardo started playing guitar

Breaking into the music industry has never been easy, and in 2025, with an increasingly saturated and competitive landscape, there’s one crucial element that can make a difference: superfans. We’re not talking about casual listeners, but a small, devoted circle of fans who can elevate an artist’s

Music distribution is one of the main challenges for independent artists and emerging labels. An effective distribution service can make all the difference, ensuring visibility, access to major digital stores, and, in some cases, promotional tools. With an ever-evolving landscape, some platforms stand out in 2025 for their unique offerings

In today’s music industry, where generative AI continues to evolve, sound quality and creative control remain essential aspects, made possible by advanced technologies like Dolby Atmos. This revolutionary sound technology refocuses on human capability to shape sound in an artistic and immersive way, preserving the role of the producer

For some time now, generative AI has been a hot topic, and this trend has entered the music scene as well. On one hand, these technologies are making music more accessible to newcomers, enabling them to explore new forms of expression. On the other, they’re generating a surplus of

We’re excited to announce a new partnership between Matchfy and Live Moment, two platforms united by a shared goal: empowering artists with more tools to share their music and reach a wider audience. This collaboration marks a significant step toward building a stronger music and cultural community, offering unique