The psychology behind viral hooks: why some tracks explode
Virality isn’t random, even when it looks like it When a track explodes, the story usually sounds the same: right place, right time, pure luck. That…
The 2025 music industry recap: the shifts every indie artist should know
Why 2025 quietly changed the rules At first glance, 2025 didn’t feel revolutionary. No single platform collapsed. No new streaming giant appeared ove…
Why feedback is the most underrated growth tool for artists
Why most artists misunderstand feedback For many artists, feedback feels optional. Something you ask for when you’re unsure, or avoid when you’re con…
How to run a zero-budget marketing plan for your next single
Why zero-budget doesn’t mean zero-strategy Most artists hear “marketing” and immediately think about money: ads, agencies, paid playlists, sponsored…
Matchfy introduces achievements for its users
Matchfy has launched an exciting new feature that brings gamification directly into its music promotion platform. Users can now earn digital achieveme…
Why your song’s first 7 seconds decide everything (and how to fix them)
The harsh truth about attention in 2026 Most artists obsess over their chorus, their mix, or the emotional arc of the track. But on streaming platfor…
The “3 collaborations rule”: how to grow your audience without paying for ads
Why collaboration beats promotion Most independent artists think growth comes from ads, playlists, or going viral. But long before any of that matter…
How to build a release plan that Spotify actually likes
Why your release plan matters more than your song Most artists still treat a release like a one-day event: the track drops, a couple of social posts…